HiRUM’s Blog

There is so much jargon used in the travel industry, it can be difficult to know your PMS from your OTA! We’re on a mission to try and break down…

Whatever type of business you run, there is one crucial element that will help you stand out from the crowd: your marketing strategy. Hospitality marketing is one of the most…

We often get questions from clients who are new to property management about hospitality acronyms and travel industry terminology. There’s a lot of jargon in this industry and it can…

Whether you're looking to rent out a single room in your own property or you own a number of larger properties that you are looking to market as holiday rentals,…

Nowadays to run a successful property business it's not enough to deliver great customer service. You almost have to be an expert in everything including marketing, website design and SEO.…

We regularly highlight the importance of making data-driven decisions for your accommodation business. Harnessing the insights from your data gives you the best opportunity to identify new opportunities, optimise your…

In the last 6 months the debate around AI (Artificial Intelligence) has ignited fiercely, as we see technology companies race to develop their own products. Most of us had never…

Airbnb has disrupted the traditional hospitality industry by offering travellers a more personalised, unique and affordable way to experience the world. Booking through the platform offers many benefits for a…

If you work in the accommodation industry you may be familiar with the term average room rate or average daily rate (ADR). As many sectors of the travel industry see…