A royal wedding, the release of artificial intelligence that can convince you it’s human, nuclear disarmament talks between the World’s 2 biggest egos, a new prime minister (again)…2018 has been a jam-packed year from all accounts.
And is it just me or did it go incomprehensibly fast?
For the HiRUM team this year, our main focus has been intensive research and development. We have some exciting releases scheduled soon, but first we want to take a quick step back and reflect on the year passed. We think it’s a great opportunity to revisit the new innovations that we’ve already unveiled – just in case you missed them!
After 8 months of hard work from 3 dedicated developers, we are incredibly proud to be able to offer a seamless two-way connection between Airbnb and our HiSITE Channel Manager. This has by far been our greatest challenge and triumph for 2018, and we appreciate your patience in allowing us to take the time required to ensure a top quality connection.
Or visit our blog to read our connection announcement and 3 reasons you need to consider Airbnb in your distribution mix.
The accommodation industry has recently seen an undeniable change in booking habits, with 45% of Aussie smartphone users now reporting they’re comfortable researching, planning and booking their entire trip on a mobile device (Source: Google Consumer Insights, February 2018).
To proactively adapt to these changing traveller habits, our development team worked hard to bring some important mobility updates to our booking engine in November this year. Alongside this, we are proud to announce the release of our new platinum booking form, which brings enhanced layouts, enlarged maps, greater room detailing, stunning high resolution images and greater flexibility for customisation. For more information on our new platinum booking form, please email firstname.lastname@example.org.
We’ve continued to receive a great response after HiRUM Anywhere was released last year. Our inspection app has now been downloaded onto 405 devices and our front desk application on a massive 437 devices! The development team has continued to work on both of these mobile applications, recently submitting updates for both with additional functionalities for multi-properties provided.
In an increasingly competitive market, making informed decisions for your business is vital. This is why we partnered with Snapshot – a revolutionary data house and marketplace for analytics applications. The platform assists properties all over the globe to improve performance, profitability and competitiveness.
Another strategic partnership we formed this year was with CartStack. This revolutionary revenue recovery tool will help you capture more bookings through your website by intelligently enticing potential bookers to complete their reservation, or by re-marketing to those who didn’t convert on their first visit to your website.
Check out our announcement blog for more information and instructions on how to access your free 30-day trial (which comes with a $1000 guarantee)!
2018 has also been another very busy year for HiRUM’s in-house web development team, with the successful completion of 6 beautifully designed and booking-optimised client websites. The team work hard to keep up with the latest best practices and are happy to hear this is already paying off in the form of increased direct bookings and website performance for our valued clients.
See how we can help your property increase direct bookings with an affordable and easy to maintain website, click here.
As the digital marketing world continues to evolve, we’ve taken a close look at our marketing reach program to ensure it continues to deliver our marketing clients the greatest value possible. As a result, we’re very excited about some impending updates we’re implementing from 1st January 2019.
Facebook optimisation and posts will now be included in the program with Instagram being added in as an available option. All marketing clients will also receive a post-stay auto-letter to help them strengthen their relationship with their guest after check-out and encourage the guest to share a review online. We’ll of course continue to manage google my business listings, google reviews and provide quarterly performance reports.
We love our industry events here at HiRUM, and are always on the lookout for exciting new initiatives taking place. In June this year, we proudly partnered with Resort News to bring South East Queensland accommodation managers an evening full of insights on how to increase their booking revenue (click here to read the full recap).
Then in October, we had the opportunity to take part in the inaugural Industry Recommended Professional Awards Night held by theonsitemanager.com.au. The night was a huge success and a well-deserved pat on the back for many industry players – we can’t wait until next year! Click here for a list of successful nominees and some happy snaps from the night.
It was a great deal of work and a stellar team that meant we were able to bring you all of the exciting innovations and partnerships mentioned above within a short 12 month period. As such, it would be amiss not to mention the wonderful key players we’ve welcomed to the HiRUM team this year.
In our domestic support team, we welcomed Francois, Leah, Anita and Chelcy (click here for some insider info on them all). We also made the decision to expand internationally to meet a higher demand of support from international clients. We’re proud to introduce Janet and Christina who are leading our support operations in the Philippines (read more here).
We are equally eager to hear from you about how 2018 went for you and your business. Don’t be shy – take this opportunity to brag about your successes, after all your success is our success! We’d also love nothing more than to gather a little feedback from you for the year to come. Click here to tell us in one minute, what your Christmas Wish List is (what you’d like to see from HiRUM in 2019) and what your New Year’s Resolution will be (what you want to achieve in your business).
All the best,
Sylvia & Philip Johnston
Directors – HiRUM Software Solutions
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