Recent data compiled by Experian Hitwise and TravelTrends.biz shows booking.com with an extraordinary ranking of 4th place in their list of Australia’s Hottest Travel Websites, behind Google Maps, TripAdvisor and Qantas. Their hottest 100 list shows booking.com dramatically out performing Webjet and Wotif, who are in 7th and 8th place respectively.
The data is based on web visits and market share in the 12 months to July this year. To get in the top 10 rankings, a minimum of 4 million visits were required.
Booking.com has surged to become Australia’s biggest and fastest growing online travel agent, with more than 5.3 million visits per month on average, out-performing local rivals. It is now the highest ever ranked OTA. It has been climbing in recent years after some expensive and effective spending on search, but this result has jumped dramatically and come a lot early than expected.
Google maps remained by far the #1 site, with a staggering 33 million visits per month, ahead of TripAdvisor at 9 million, and then Qantas.
To feature in the top 100, you needed at least 290,000 visits per month, which is a 50% increase on 2 years ago- proving that the online market is still growing.
With that level of growth in the market, it is very clear that accommodation suppliers need to take the best possible advantage of the potential business that these search levels can provide. Our HiSITE Channel manager connects to many of these sites and offers the availability and convenience of an online booking software connection.
Australia’s two biggest hotel groups, Mantra and Accor were also excellent performers with strong increases in market share. This is probably a result of their aggressive competition with the OTA’s to increase their share of the market via direct bookings.
This is also a strong recommendation for providing for your own direct online bookings, via our online booking software and “book now” button –naturally, coupled with effective marketing.
Make sure you are in a position to take advantage of this continually expanding opportunity, by talking to us today about our HiSITE Channel Manager and our online booking software and “book now “ button, used with HiRUM as a total business solution.
Top 25 of the Top 100 List
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