We’ve looked many times at how a property can increase their opportunity to gain direct bookings, but let’s focus today on why a guest might choose to book direct. Understanding your guests’ reasoning when booking direct affords you the opportunity to win them over with more than just the cheapest rate. Armed with this knowledge, you can do all you can to make Booking Direct a more attractive proposition.
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Personal customer service has always been vital for the hospitality industry.
New advances in technology continue to alter the relationship between properties and guests.