Category: Direct Bookings

A customer using a mobile to book accommodation with the property

Why Do Guests Choose To Book Direct?

By 08/12/2022

We’ve looked many times at how a property can increase their opportunity to gain direct bookings, but let’s focus today on why a guest might choose to book direct.  Understanding your guests’ reasoning when booking direct affords you the opportunity to win them over with more than just the cheapest rate.  Armed with this knowledge, you can do all you can to make Booking Direct a more attractive proposition.

Hands typing onto a laptop booking direct with a hotel | HiRUM

How To Attract More Direct Bookings

By 25/10/2022

  For all the challenges that the pandemic created for the hospitality industry, one positive result has been a marked… Read more »

A Specialist Marketing Service For Accommodation Providers Of All Shapes And Sizes

By 14/07/2021

With discussion evolving around more international travel bubbles opening, what are you doing now to ensure the domestic travel market… Read more »

desktop screen with elements of seo website design emerging from it | HiRUM

Balancing SEO With Great Website Design

By 14/05/2021

Website designers love building beautiful, elegant websites using the latest design trends. They often like to keep things as simple… Read more »

photography equipment set up to capture a woman at sunset

The Importance of Photography

By 21/04/2021

The importance of photography in marketing your hotel cannot be underestimated. It’s one of the most effective ways to capture… Read more »

four mile beach port douglas | dealing with travel uncertainty | HiRUM

How To Adapt Your Marketing Strategy To Deal With Travel Uncertainty

By 09/04/2021

It’s no exaggeration to say that the current climate of imminent lockdowns and border closures has never posed a greater… Read more »

man speaking on phone pointing to screen | hotel flexible booking | HiRUM

The COVID-19 New Normal: Worry-Free Reservations

By 11/11/2020

COVID-19 has changed guest’s expectations in respect to travel.  The uncertainty experienced during the pandemic has resulted in a desire… Read more »

direct hotel booking on a tablet | HiRUM

Direct Hotel Booking: How To Win Back Business From The OTAs

By 04/12/2019

The competitive landscape for hotel and property managers has shifted so much in the last 10 years with the emergence… Read more »

hand holding mobile ready to make a direct booking online | HiRUM

5 Ways Your B&B Can Increase Digital Presence and Direct Booking Online

By 02/05/2019

As the travel industry continues to evolve and new sales channels become available to all property owners, it can be… Read more »

Upcoming Event Gives Local Independent Operators a Unique Opportunity to Learn from Global Industry Leaders

By 07/06/2018

Final Tickets Selling Fast! HiRUM proudly sponsors this industry event, hosted by Resort News. Next week, some of the brightest… Read more »

How to Leverage Your Hotel’s PMS Data to Increase Direct Bookings

By 09/08/2016

Personal customer service has always been vital for the hospitality industry.

Want to increase your profits? Optimise your distribution.

By 08/08/2016

New advances in technology continue to alter the relationship between properties and guests.