Category: Marketing

airbnb logo overlaid on image of dining table | features of airbnb | HiRUM

3 Features Of Airbnb That May Persuade You To Include It In Your Distribution Mix

By 12/12/2018

While this market-disrupting channel may have been a contentious subject amongst accommodation managers in the past, the industry has now… Read more »

hotel search on the internet | hotel marketing | HiRUM

Hotel Marketing: Mastering The Essentials

By 18/10/2018

Marketing in the accommodation and hotel industry is evolving at a rate of knots and it must often feel overwhelming… Read more »

mobile phone rating a service | how to market your hotel business | HiRUM

How To Market Your Hotel Business: 4 Essential Tools

By 06/09/2018

Getting your property in front of enough potential customers when they are looking to book is critical for any hotel…. Read more »

Upcoming Event Gives Local Independent Operators a Unique Opportunity to Learn from Global Industry Leaders

By 07/06/2018

Final Tickets Selling Fast! HiRUM proudly sponsors this industry event, hosted by Resort News. Next week, some of the brightest… Read more »


Important Announcement: HiRUM Integrates with CartStack!

By 06/06/2018

Introducing yet another revolutionary tool which will help you boost your revenue! CartStack is a robust revenue recovery system which… Read more »

woman holding mobile phone with 5 star review | How to respond to Google reviews | HiRUM

Hotel Marketing: How To Respond To Google Reviews

By 08/03/2018

The benefits of building a strong online review profile are irrefutable…Online reviews not only provide a unique opportunity to foster… Read more »

HiRUM's Marketing capabilities

An Insider Look at HiRUM’s Powerful Marketing Capabilities

By 08/03/2018

With this month’s focus on all things marketing, we figured we’d highlight the less-publicised marketing capabilities that our very own… Read more »

Important Facebook Updates

Facebook Changes Your Property Can’t Afford to Ignore

By 07/03/2018

Organic reach for business pages on Facebook has been declining steadily for a while now, but algorithm changes announced by… Read more »

finger selecting a smiley face | Online business reviews | HiRUM

3 Lucrative Benefits of Online Business Reviews In The Hotel Industry

By 17/11/2017

In a world saturated with marketing content and advertising campaigns everywhere you look, consumer trust is evolving and online business… Read more »

Increase your visibility on search and extend your marketing reach

By 06/10/2016

Increase your search engine visibility Attract more people to your website Drive engagement with your property …all with the HiRUM… Read more »

How to Leverage Your Hotel’s PMS Data to Increase Direct Bookings

By 09/08/2016

Personal customer service has always been vital for the hospitality industry.

Want to increase your profits? Optimise your distribution.

By 08/08/2016

New advances in technology continue to alter the relationship between properties and guests.

Tips on Writing Concise Hotel Content

By 10/03/2016

In today’s travel and tourism industry, competition between providers has risen extremely. Due to this, establishing and maintaining a competitive… Read more »

Travellers refuse to book accommodation if images are poor quality

By 23/02/2016

A recent study by hotel app provider Eviivo was undertaken to test the theory of whether travellers are actually influenced… Read more »

Adding Incremental Revenue at Time of Booking

By 02/12/2015

Claimed by Amadeus, it is estimated a drastic increase of 10%-15% in incremental revenue is now earned. It is argued,… Read more »

What is Content Marketing?

By 23/10/2015

Many people, particularly marketers within the property industry struggle to define the term content marketing and aren’t quite sure how… Read more »

Metasearch by HiRUM: An extension of your website booking engine!

By 19/10/2015

The latest proven way to get results from your online distribution, direct to your property. Consumers are time poor and… Read more »

TripConnect Instant Booking Metasearch

By 19/10/2015

The largest, most trusted consumer review site now offers the opportunity for their clients reviewing your property to instantly book… Read more »

Google Hotel Metasearch

By 19/10/2015

Almost everyone turns to Google when they want to find something. Therefore it makes perfect sense to turn to Google… Read more »

How to Prepare for Schoolies

By 19/10/2015

Schoolies week is around the corner, which means the beach side suburbs of Australia will be filled with teens celebrating… Read more »

It’s time to take control of your business on Google.

By 14/10/2015

Our team of marketing experts will ensure you receive the best possible results by driving your online business presence.