Marketing strategies, tactics and techniques are a part of the essential toolkit for property managers looking to attract as many… Read more »
Do you want to reach more potential guests who are ready to book their accommodation and already browsing suitable properties… Read more »
I’m certain every savvy business owner is constantly on the lookout for ways to save costs in their business but… Read more »
With discussion evolving around more international travel bubbles opening, what are you doing now to ensure the domestic travel market… Read more »
Website designers love building beautiful, elegant websites using the latest design trends. They often like to keep things as simple… Read more »
Photography is a language more universal than words – Minor White One of the most effective ways to secure online… Read more »
It’s no exaggeration to say that the current climate of imminent lockdowns and border closures has never posed a greater… Read more »
What Are Google Hotel Ads? Google hotel Ads is a metasearch engine that has now surpassed Trip Advisor in the… Read more »
As the borders begin to open up within Australia, now is the perfect time to invest some time and effort… Read more »
COVID-19 has changed guest’s expectations in respect to travel. The uncertainty experienced during the pandemic has resulted in a desire… Read more »
If you already have a website for your hotel, motel or holiday rental accommodation, you may be familiar with the… Read more »
With the ongoing uncertainty about the closure of borders, many people are researching places to explore closer to home. With… Read more »
There has been much talk about an overarching property marketing strategy your business should be implementing at the moment, but… Read more »
It’s been a while now since the enormously impactful travel restrictions were put in place, which means vacation rental businesses… Read more »
It’s a make or break for any industry that operates on the positive consumer experience before them. When customers are… Read more »
Whether you are a new property manager or you’ve been in the industry for a long time, marketing is an… Read more »
It’s easy, it’s effective and it’s here! Wouldn’t you love to create the ultimate travel experience for your customers? Imagine… Read more »
Vacation rentals are a booming sector in the industry at the moment. Whether you are new to property management and… Read more »
The competitive landscape for hotel and property managers has shifted so much in the last 10 years with the emergence… Read more »
When it comes to marketing your hotel, the list of strategies available to you can seem overwhelming and the landscape… Read more »
In the last of our series of blogs on search engine optimisation, we’re going to take a look at how… Read more »
If you have been in the hospitality industry for a while and been following the trend and effect patterns, you… Read more »
How SEO Works In our last blog, we looked at what search engine optimisation (SEO) is and explored some of… Read more »
We’ve talked in previous blogs about the key features of a well-designed website and the important role that a website… Read more »
As a smaller accommodation owner, you may well think that you don’t need a website for your property or that… Read more »
As the travel industry continues to evolve and new sales channels become available to all property owners, it can be… Read more »
Whether you’re looking to rent out a single room in your own property or you own a number of larger… Read more »
What is Content Marketing? It is widely regarded that one of the major drivers for any successful business is a… Read more »
Whether you’re managing apartment style vacation rentals, holiday homes, hostels or bed and breakfast accommodation, you are most likely either… Read more »
Whether you are running a large hotel with 500 rooms or a small boutique property, you can’t have failed to… Read more »
Whether you run a small bed and breakfast or a large resort, the role that marketing plays, and specifically digital… Read more »
While this market-disrupting channel may have been a contentious subject amongst accommodation managers in the past, the industry has now… Read more »
Marketing in the accommodation and hotel industry is evolving at a rate of knots and it must often feel overwhelming… Read more »
Final Tickets Selling Fast! HiRUM proudly sponsors this industry event, hosted by Resort News. Next week, some of the brightest… Read more »
Introducing yet another revolutionary tool which will help you boost your revenue! CartStack is a robust revenue recovery system which… Read more »
The benefits of building a strong online review profile are irrefutable…Online reviews not only provide a unique opportunity to foster… Read more »
With this month’s focus on all things marketing, we figured we’d highlight the less-publicised marketing capabilities that our very own… Read more »
Organic reach for business pages on Facebook has been declining steadily for a while now, but a Facebook algorithm change… Read more »
In a world saturated with marketing content and advertising campaigns everywhere you look, consumer trust is evolving and gathering online… Read more »
The HiRUM Marketing Reach program helps with the ongoing challenges of increasing visibility in digital marketing for your property in… Read more »
Personal customer service has always been vital for the hospitality industry.
New advances in technology continue to alter the relationship between properties and guests.
In today’s travel and tourism industry, competition between providers has risen extremely. Due to this, establishing and maintaining a competitive… Read more »
A recent study by hotel app provider Eviivo was undertaken to test the theory of whether travellers are actually influenced… Read more »
Claimed by Amadeus, it is estimated a drastic increase of 10%-15% in incremental revenue is now earned. It is argued,… Read more »
Today, many property managers ignore or perceive responding to guest TripAdvisor reviews as a low priority. In other words, property… Read more »
Many people, particularly marketers within the property industry struggle to define the term content marketing and aren’t quite sure how… Read more »
Hotel metasearch: the latest proven way to get results from your online distribution, direct to your property. Consumers are time… Read more »
The largest, most trusted consumer review site now offers the opportunity for their clients reviewing your property to instantly book… Read more »
Our team of marketing experts will ensure you receive the best possible results by driving your online business presence.
An understanding of Behavioural Economics in accommodation marketing can help you to market your property more effectively Tnooz has recently published… Read more »