Category: Marketing

woman with a suitcase arriving at a vacation rental property

Marketing Your Vacation Rental Property Through the Winter Months

By 10/05/2024

One of the challenges for many vacation rental owners is the fluctuating nature of bookings and the inevitable lean periods… Read more »

Google hotels booking system helping accommodation on the Gold Coast | HiRUM

Unpacking Google Hotel Search: A Comprehensive Guide for Accommodation Owners

By 10/04/2024

Google is making it easier than ever for accommodation owners to showcase their property to millions of travellers as soon… Read more »

bedroom of a holiday rental management property

A Beginner’s Guide To Holiday Property Management

By 13/08/2023

Whether you’re looking to rent out a single room in your own property or you own a number of larger… Read more »

Comfortable Airbnb bedroom with felt headboard with natural fabric cushion, rattan lamp, wood nightstand and a big wooden wardrobe.

5 Ways To Improve Your Airbnb Ranking

By 15/05/2023

Airbnb has disrupted the traditional hospitality industry by offering travellers a more personalised, unique and affordable way to experience the… Read more »

list of accommodation on Google Hotels with mobile phone in background

How Google Hotels Is Delivering You More Profit

By 06/02/2023

Boost Your Bookings with Google Hotels Connect Today Where do the majority of travellers begin when planning their next trip?… Read more »

How To Market Your Hotel In 2022

By 13/05/2022

Marketing strategies, tactics and techniques are a part of the essential toolkit for property managers looking to attract as many… Read more »

Extra Dollars In Your Pocket With Private Cloud

By 20/07/2021

I’m certain every savvy business owner is constantly on the lookout for ways to save costs in their business but… Read more »

A Specialist Marketing Service For Accommodation Providers Of All Shapes And Sizes

By 14/07/2021

With discussion evolving around more international travel bubbles opening, what are you doing now to ensure the domestic travel market… Read more »

desktop screen with elements of seo website design emerging from it | HiRUM

Balancing SEO With Great Website Design

By 14/05/2021

Website designers love building beautiful, elegant websites using the latest design trends. They often like to keep things as simple… Read more »

photography equipment set up to capture a woman at sunset

The Importance of Photography

By 21/04/2021

The importance of photography in marketing your hotel cannot be underestimated. It’s one of the most effective ways to capture… Read more »

four mile beach port douglas | dealing with travel uncertainty | HiRUM

How To Adapt Your Marketing Strategy To Deal With Travel Uncertainty

By 09/04/2021

It’s no exaggeration to say that the current climate of imminent lockdowns and border closures has never posed a greater… Read more »

Google Hotel Ads Blog

How To Set Up Google Hotel Ads For Your Property

By 24/03/2021

What Are Google Hotel Ads? Google hotel Ads is a metasearch engine that has now surpassed Trip Advisor in the… Read more »

no vacancy in neon lights | calculate and increase occupancy rate | HiRUM

3 Ways To Improve Your Occupancy Rate

By 26/11/2020

As the borders begin to open up within Australia, now is the perfect time to invest some time and effort… Read more »

man speaking on phone pointing to screen | hotel flexible booking | HiRUM

The COVID-19 New Normal: Worry-Free Reservations

By 11/11/2020

COVID-19 has changed guest’s expectations in respect to travel.  The uncertainty experienced during the pandemic has resulted in a desire… Read more »

3 people working round a screen | content management systems in use | HiRUM

What Is The Best CMS System For Hotel & Accommodation Businesses?

By 28/10/2020

If you already have a website for your hotel, motel or holiday rental accommodation, you may be familiar with the… Read more »

2 storey house at dusk with large pool | maximise your holiday rental income | HiRUM

3 Top Tips To Maximise Your Holiday Rental Income & Get More Bookings

By 14/10/2020

With the ongoing uncertainty about the closure of borders, many people are researching places to explore closer to home. With… Read more »

5 Marketing Strategies to Help Your Property Stand Out from The Crowd

By 03/06/2020

There has been much talk about an overarching property marketing strategy your business should be implementing at the moment, but… Read more »

outside chair setting | rise of the staycation | HiRUM

The Rise Of The Staycation: Is Your Holiday Home Ready To Take Advantage?

By 06/05/2020

It’s been a while now since the enormously impactful travel restrictions were put in place, which means vacation rental businesses… Read more »

phone with customer reviews popping out | managing online business reviews | HiRUM

Managing online reviews for the good of your business

By 26/02/2020

It’s a make or break for any industry that operates on the positive consumer experience before them. When customers are… Read more »

marketing strategy written on page with icons | essential property management strategies | HiRUM

5 Essential Property Management Marketing Strategies You Need To Use

By 12/02/2020

Whether you are a new property manager or you’ve been in the industry for a long time, marketing is an… Read more »

MessageMedia Brings Personalised and Automated SMS to HiRUM Customers!

By 29/01/2020

It’s easy, it’s effective and it’s here! Wouldn’t you love to create the ultimate travel experience for your customers? Imagine… Read more »

vacation rental tools

3 Essential Tools To Transform Your Vacation Rental Management Business

By 21/01/2020

Vacation rentals are a booming sector in the industry at the moment. Whether you are new to property management and… Read more »

direct hotel booking on a tablet | HiRUM

Direct Hotel Booking: How To Win Back Business From The OTAs

By 04/12/2019

The competitive landscape for hotel and property managers has shifted so much in the last 10 years with the emergence… Read more »

metasearch booking search screen | HiRUM

How Effective Is Metasearch As An Advertising Channel?

By 16/09/2019

When it comes to marketing your hotel, the list of strategies available to you can seem overwhelming and the landscape… Read more »

seo with upward arrow | improve seo ranking | HiRUM

How To Improve SEO Ranking On Google

By 28/08/2019

In the last of our series of blogs on search engine optimisation, we’re going to take a look at how… Read more »

billboards at night at piccadilly circus | the billboard effect | HiRUM

The Billboard Effect & 5 Ways Your Property Can Make The Most Of It

By 16/08/2019

If you have been in the hospitality industry for a while and been following the trend and effect patterns, you… Read more »

search box with search engine optimisation typed in | how seo works : seo tips | HiRUM

How SEO Works: SEO Tips For Property Managers

By 31/07/2019

How SEO Works In our last blog, we looked at what search engine optimisation (SEO) is and explored some of… Read more »

laptop screen showing what is search engine optimisation and post it notes on wall | HiRUM

What Is Search Engine Optimisation: A Guide For Property Owners

By 24/07/2019

We’ve talked in previous blogs about the key features of a well-designed website and the important role that a website… Read more »

best bed and breakfast website design features | HiRUM

The 4 Best Bed And Breakfast Website Design Features

By 05/07/2019

As a smaller accommodation owner, you may well think that you don’t need a website for your property or that… Read more »

hand holding mobile ready to make a direct booking online | HiRUM

5 Ways Your B&B Can Increase Digital Presence and Direct Booking Online

By 02/05/2019

As the travel industry continues to evolve and new sales channels become available to all property owners, it can be… Read more »

word puzzle around content marketing strategy | HiRUM

What Is Content Marketing And How Can It Benefit Your Accommodation Business?

By 26/03/2019

What is Content Marketing? It is widely regarded that one of the major drivers for any successful business is a… Read more »

airbnb on a mobile phone | best channel manager for airbnb | HiRUM

What To Look For In The Best Channel Manager For AirBnb

By 07/03/2019

Whether you’re managing apartment style vacation rentals, holiday homes, hostels or bed and breakfast accommodation, you are most likely either… Read more »

screen showing trend graph | digital marketing trends in the property management industry | HiRUM

The Top 3 Property Management Marketing Tools For 2019

By 23/01/2019

Whether you run a small bed and breakfast or a large resort, the role that marketing plays, and specifically digital… Read more »

airbnb logo overlaid on image of dining table | features of airbnb | HiRUM

Why Property Managers Should Include Airbnb As A Channel

By 12/12/2018

While this market-disrupting channel may have been a contentious subject amongst accommodation managers in the past, the industry has now… Read more »

hotel search on the internet | hotel internet marketing strategy | HiRUM

Hotel Internet Marketing Strategy: Mastering The Essentials

By 18/10/2018

Marketing in the accommodation and hotel industry is evolving at a rate of knots and it must often feel overwhelming… Read more »

Upcoming Event Gives Local Independent Operators a Unique Opportunity to Learn from Global Industry Leaders

By 07/06/2018

Final Tickets Selling Fast! HiRUM proudly sponsors this industry event, hosted by Resort News. Next week, some of the brightest… Read more »


Important Announcement: HiRUM Integrates with CartStack!

By 06/06/2018

Introducing yet another revolutionary tool which will help you boost your revenue! CartStack is a robust revenue recovery system which… Read more »

woman holding mobile phone with 5 star review | How to respond to Google reviews | HiRUM

How To Respond To Google Reviews: Best Practice Tips

By 08/03/2018

The benefits of building a strong online review profile are irrefutable…Online reviews not only provide a unique opportunity to foster… Read more »

HiRUM's Marketing capabilities

An Insider Look at HiRUM’s Powerful Marketing Capabilities

By 08/03/2018

With this month’s focus on all things marketing, we figured we’d highlight the less-publicised marketing capabilities that our very own… Read more »

laptop screen with Facebook | The Facebook algorithm change you need to know | HiRUM

The Facebook Algorithm Change Your Property Can’t Afford to Ignore

By 07/03/2018

Organic reach for business pages on Facebook has been declining steadily for a while now, but a Facebook algorithm change… Read more »

hotel in a digital search bar | increasing visibility iin digital marketing | HiRUM

Help With Increasing Visibility in Digital Marketing

By 06/10/2016

The HiRUM Marketing Reach program helps with the ongoing challenges of increasing visibility in digital marketing for your property in… Read more »

How to Leverage Your Hotel’s PMS Data to Increase Direct Bookings

By 09/08/2016

Personal customer service has always been vital for the hospitality industry.

Want to increase your profits? Optimise your distribution.

By 08/08/2016

New advances in technology continue to alter the relationship between properties and guests.

Tips on Writing Concise Hotel Content

By 10/03/2016

In today’s travel and tourism industry, competition between providers has risen extremely. Due to this, establishing and maintaining a competitive… Read more »

Travellers refuse to book accommodation if images are poor quality

By 23/02/2016

A recent study by hotel app provider Eviivo was undertaken to test the theory of whether travellers are actually influenced… Read more »

Adding Incremental Revenue at Time of Booking

By 02/12/2015

Claimed by Amadeus, it is estimated a drastic increase of 10%-15% in incremental revenue is now earned. It is argued,… Read more »

Speech bubble with reviews and 5 stars | responding to tripadvisor reviews | HiRUM

The Importance of Responding to TripAdvisor Reviews

By 06/11/2015

Today, many property managers ignore or perceive responding to guest TripAdvisor reviews as a low priority. In other words, property… Read more »

What is Content Marketing?

By 23/10/2015

Many people, particularly marketers within the property industry struggle to define the term content marketing and aren’t quite sure how… Read more »

Accommodation Marketing: Tips For Increasing Your Bottom Line

By 30/04/2014

An understanding of Behavioural Economics in accommodation marketing can help you to market your property more effectively A recently published article… Read more »