Category: Marketing
How The New Google Hotel Booking System Is Transforming Property Reservations
By HiRUM Software Solutions 07/02/2019Whether you are running a large hotel with 500 rooms or a small boutique property, you can’t have failed to… Read more »
The Top 3 Property Management Marketing Tools For 2019
By HiRUM Software Solutions 23/01/2019Whether you run a small bed and breakfast or a large resort, the role that marketing plays, and specifically digital… Read more »
3 Features Of Airbnb That May Persuade You To Include It In Your Distribution Mix
By HiRUM Software Solutions 12/12/2018While this market-disrupting channel may have been a contentious subject amongst accommodation managers in the past, the industry has now… Read more »
Hotel Internet Marketing Strategy: Mastering The Essentials
By HiRUM Software Solutions 18/10/2018Marketing in the accommodation and hotel industry is evolving at a rate of knots and it must often feel overwhelming… Read more »
How To Market Your Hotel Business: 4 Essential Tools
By HiRUM Software Solutions 06/09/2018Getting your property in front of enough potential customers when they are looking to book is critical for any hotel…. Read more »
Upcoming Event Gives Local Independent Operators a Unique Opportunity to Learn from Global Industry Leaders
By HiRUM Software Solutions 07/06/2018Final Tickets Selling Fast! HiRUM proudly sponsors this industry event, hosted by Resort News. Next week, some of the brightest… Read more »
Important Announcement: HiRUM Integrates with CartStack!
By HiRUM Software Solutions 06/06/2018Introducing yet another revolutionary tool which will help you boost your revenue! CartStack is a robust revenue recovery system which… Read more »
Hotel Marketing: How To Respond To Google Reviews
By HiRUM Software Solutions 08/03/2018The benefits of building a strong online review profile are irrefutable…Online reviews not only provide a unique opportunity to foster… Read more »
An Insider Look at HiRUM’s Powerful Marketing Capabilities
By HiRUM Software Solutions 08/03/2018With this month’s focus on all things marketing, we figured we’d highlight the less-publicised marketing capabilities that our very own… Read more »
Facebook Changes Your Property Can’t Afford to Ignore
By HiRUM Software Solutions 07/03/2018Organic reach for business pages on Facebook has been declining steadily for a while now, but algorithm changes announced by… Read more »
3 Lucrative Benefits of Online Business Reviews In The Hotel Industry
By HiRUM Software Solutions 17/11/2017In a world saturated with marketing content and advertising campaigns everywhere you look, consumer trust is evolving and online business… Read more »
Increase your visibility on search and extend your marketing reach
By Carly Crossley 06/10/2016Increase your search engine visibility Attract more people to your website Drive engagement with your property …all with the HiRUM… Read more »
How to Leverage Your Hotel’s PMS Data to Increase Direct Bookings
By Carly Crossley 09/08/2016Personal customer service has always been vital for the hospitality industry.
Want to increase your profits? Optimise your distribution.
By Carly Crossley 08/08/2016New advances in technology continue to alter the relationship between properties and guests.
Tips on Writing Concise Hotel Content
By Melisa Mehic 10/03/2016In today’s travel and tourism industry, competition between providers has risen extremely. Due to this, establishing and maintaining a competitive… Read more »
Travellers refuse to book accommodation if images are poor quality
By Melisa Mehic 23/02/2016A recent study by hotel app provider Eviivo was undertaken to test the theory of whether travellers are actually influenced… Read more »
Adding Incremental Revenue at Time of Booking
By Melisa Mehic 02/12/2015Claimed by Amadeus, it is estimated a drastic increase of 10%-15% in incremental revenue is now earned. It is argued,… Read more »
What is Content Marketing?
By Melisa Mehic 23/10/2015Many people, particularly marketers within the property industry struggle to define the term content marketing and aren’t quite sure how… Read more »
Metasearch by HiRUM: An extension of your website booking engine!
By Carly Crossley 19/10/2015Hotel metasearch: the latest proven way to get results from your online distribution, direct to your property. Consumers are time… Read more »
TripConnect Instant Booking Metasearch
By Carly Crossley 19/10/2015The largest, most trusted consumer review site now offers the opportunity for their clients reviewing your property to instantly book… Read more »
Google Hotel Metasearch
By Carly Crossley 19/10/2015Almost everyone turns to Google when they want to find something. Therefore it makes perfect sense to turn to Google… Read more »
How to Prepare for Schoolies
By Melisa Mehic 19/10/2015Schoolies week is around the corner, which means the beach side suburbs of Australia will be filled with teens celebrating… Read more »
It’s time to take control of your business on Google.
By Carly Crossley 14/10/2015Our team of marketing experts will ensure you receive the best possible results by driving your online business presence.