Category: Marketing
Marketing Your Vacation Rental Property Through the Winter Months
By HiRUM Software Solutions 10/05/2024One of the challenges for many vacation rental owners is the fluctuating nature of bookings and the inevitable lean periods… Read more »
Unpacking Google Hotel Search: A Comprehensive Guide for Accommodation Owners
By HiRUM Software Solutions 10/04/2024Google is making it easier than ever for accommodation owners to showcase their property to millions of travellers as soon… Read more »
A Beginner’s Guide To Holiday Property Management
By HiRUM Software Solutions 13/08/2023Whether you’re looking to rent out a single room in your own property or you own a number of larger… Read more »
5 Ways To Improve Your Airbnb Ranking
By HiRUM Software Solutions 15/05/2023Airbnb has disrupted the traditional hospitality industry by offering travellers a more personalised, unique and affordable way to experience the… Read more »
How Google Hotels Is Delivering You More Profit
By HiRUM Software Solutions 06/02/2023Boost Your Bookings with Google Hotels Connect Today Where do the majority of travellers begin when planning their next trip?… Read more »
How To Market Your Hotel In 2022
By HiRUM Software Solutions 13/05/2022Marketing strategies, tactics and techniques are a part of the essential toolkit for property managers looking to attract as many… Read more »
Extra Dollars In Your Pocket With Private Cloud
By HiRUM Software Solutions 20/07/2021I’m certain every savvy business owner is constantly on the lookout for ways to save costs in their business but… Read more »
A Specialist Marketing Service For Accommodation Providers Of All Shapes And Sizes
By HiRUM Software Solutions 14/07/2021With discussion evolving around more international travel bubbles opening, what are you doing now to ensure the domestic travel market… Read more »
Balancing SEO With Great Website Design
By HiRUM Software Solutions 14/05/2021Website designers love building beautiful, elegant websites using the latest design trends. They often like to keep things as simple… Read more »
The Importance of Photography
By HiRUM Software Solutions 21/04/2021The importance of photography in marketing your hotel cannot be underestimated. It’s one of the most effective ways to capture… Read more »
How To Adapt Your Marketing Strategy To Deal With Travel Uncertainty
By HiRUM Software Solutions 09/04/2021It’s no exaggeration to say that the current climate of imminent lockdowns and border closures has never posed a greater… Read more »
How To Set Up Google Hotel Ads For Your Property
By HiRUM Software Solutions 24/03/2021What Are Google Hotel Ads? Google hotel Ads is a metasearch engine that has now surpassed Trip Advisor in the… Read more »
3 Ways To Improve Your Occupancy Rate
By HiRUM Software Solutions 26/11/2020As the borders begin to open up within Australia, now is the perfect time to invest some time and effort… Read more »
The COVID-19 New Normal: Worry-Free Reservations
By HiRUM Software Solutions 11/11/2020COVID-19 has changed guest’s expectations in respect to travel. The uncertainty experienced during the pandemic has resulted in a desire… Read more »
What Is The Best CMS System For Hotel & Accommodation Businesses?
By HiRUM Software Solutions 28/10/2020If you already have a website for your hotel, motel or holiday rental accommodation, you may be familiar with the… Read more »
3 Top Tips To Maximise Your Holiday Rental Income & Get More Bookings
By HiRUM Software Solutions 14/10/2020With the ongoing uncertainty about the closure of borders, many people are researching places to explore closer to home. With… Read more »
5 Marketing Strategies to Help Your Property Stand Out from The Crowd
By HiRUM Software Solutions 03/06/2020There has been much talk about an overarching property marketing strategy your business should be implementing at the moment, but… Read more »
The Rise Of The Staycation: Is Your Holiday Home Ready To Take Advantage?
By HiRUM Software Solutions 06/05/2020It’s been a while now since the enormously impactful travel restrictions were put in place, which means vacation rental businesses… Read more »
Managing online reviews for the good of your business
By HiRUM Software Solutions 26/02/2020It’s a make or break for any industry that operates on the positive consumer experience before them. When customers are… Read more »
5 Essential Property Management Marketing Strategies You Need To Use
By HiRUM Software Solutions 12/02/2020Whether you are a new property manager or you’ve been in the industry for a long time, marketing is an… Read more »
MessageMedia Brings Personalised and Automated SMS to HiRUM Customers!
By HiRUM Software Solutions 29/01/2020It’s easy, it’s effective and it’s here! Wouldn’t you love to create the ultimate travel experience for your customers? Imagine… Read more »
3 Essential Tools To Transform Your Vacation Rental Management Business
By HiRUM Software Solutions 21/01/2020Vacation rentals are a booming sector in the industry at the moment. Whether you are new to property management and… Read more »
Direct Hotel Booking: How To Win Back Business From The OTAs
By HiRUM Software Solutions 04/12/2019The competitive landscape for hotel and property managers has shifted so much in the last 10 years with the emergence… Read more »
How Effective Is Metasearch As An Advertising Channel?
By HiRUM Software Solutions 16/09/2019When it comes to marketing your hotel, the list of strategies available to you can seem overwhelming and the landscape… Read more »
How To Improve SEO Ranking On Google
By HiRUM Software Solutions 28/08/2019In the last of our series of blogs on search engine optimisation, we’re going to take a look at how… Read more »
The Billboard Effect & 5 Ways Your Property Can Make The Most Of It
By HiRUM Software Solutions 16/08/2019If you have been in the hospitality industry for a while and been following the trend and effect patterns, you… Read more »
How SEO Works: SEO Tips For Property Managers
By HiRUM Software Solutions 31/07/2019How SEO Works In our last blog, we looked at what search engine optimisation (SEO) is and explored some of… Read more »
What Is Search Engine Optimisation: A Guide For Property Owners
By HiRUM Software Solutions 24/07/2019We’ve talked in previous blogs about the key features of a well-designed website and the important role that a website… Read more »
The 4 Best Bed And Breakfast Website Design Features
By HiRUM Software Solutions 05/07/2019As a smaller accommodation owner, you may well think that you don’t need a website for your property or that… Read more »
5 Ways Your B&B Can Increase Digital Presence and Direct Booking Online
By HiRUM Software Solutions 02/05/2019As the travel industry continues to evolve and new sales channels become available to all property owners, it can be… Read more »
What Is Content Marketing And How Can It Benefit Your Accommodation Business?
By HiRUM Software Solutions 26/03/2019What is Content Marketing? It is widely regarded that one of the major drivers for any successful business is a… Read more »
What To Look For In The Best Channel Manager For AirBnb
By HiRUM Software Solutions 07/03/2019Whether you’re managing apartment style vacation rentals, holiday homes, hostels or bed and breakfast accommodation, you are most likely either… Read more »
The Top 3 Property Management Marketing Tools For 2019
By HiRUM Software Solutions 23/01/2019Whether you run a small bed and breakfast or a large resort, the role that marketing plays, and specifically digital… Read more »
Why Property Managers Should Include Airbnb As A Channel
By HiRUM Software Solutions 12/12/2018While this market-disrupting channel may have been a contentious subject amongst accommodation managers in the past, the industry has now… Read more »
Hotel Internet Marketing Strategy: Mastering The Essentials
By HiRUM Software Solutions 18/10/2018Marketing in the accommodation and hotel industry is evolving at a rate of knots and it must often feel overwhelming… Read more »
Upcoming Event Gives Local Independent Operators a Unique Opportunity to Learn from Global Industry Leaders
By HiRUM Software Solutions 07/06/2018Final Tickets Selling Fast! HiRUM proudly sponsors this industry event, hosted by Resort News. Next week, some of the brightest… Read more »
Important Announcement: HiRUM Integrates with CartStack!
By HiRUM Software Solutions 06/06/2018Introducing yet another revolutionary tool which will help you boost your revenue! CartStack is a robust revenue recovery system which… Read more »
How To Respond To Google Reviews: Best Practice Tips
By HiRUM Software Solutions 08/03/2018The benefits of building a strong online review profile are irrefutable…Online reviews not only provide a unique opportunity to foster… Read more »
An Insider Look at HiRUM’s Powerful Marketing Capabilities
By HiRUM Software Solutions 08/03/2018With this month’s focus on all things marketing, we figured we’d highlight the less-publicised marketing capabilities that our very own… Read more »
The Facebook Algorithm Change Your Property Can’t Afford to Ignore
By HiRUM Software Solutions 07/03/2018Organic reach for business pages on Facebook has been declining steadily for a while now, but a Facebook algorithm change… Read more »
Help With Increasing Visibility in Digital Marketing
By HiRUM Marketing 06/10/2016The HiRUM Marketing Reach program helps with the ongoing challenges of increasing visibility in digital marketing for your property in… Read more »
How to Leverage Your Hotel’s PMS Data to Increase Direct Bookings
By HiRUM Marketing 09/08/2016Personal customer service has always been vital for the hospitality industry.
Want to increase your profits? Optimise your distribution.
By HiRUM Marketing 08/08/2016New advances in technology continue to alter the relationship between properties and guests.
Tips on Writing Concise Hotel Content
By HiRUM Software Solutions 10/03/2016In today’s travel and tourism industry, competition between providers has risen extremely. Due to this, establishing and maintaining a competitive… Read more »
Travellers refuse to book accommodation if images are poor quality
By HiRUM Software Solutions 23/02/2016A recent study by hotel app provider Eviivo was undertaken to test the theory of whether travellers are actually influenced… Read more »
Adding Incremental Revenue at Time of Booking
By HiRUM Software Solutions 02/12/2015Claimed by Amadeus, it is estimated a drastic increase of 10%-15% in incremental revenue is now earned. It is argued,… Read more »
The Importance of Responding to TripAdvisor Reviews
By HiRUM Software Solutions 06/11/2015Today, many property managers ignore or perceive responding to guest TripAdvisor reviews as a low priority. In other words, property… Read more »
What is Content Marketing?
By HiRUM Software Solutions 23/10/2015Many people, particularly marketers within the property industry struggle to define the term content marketing and aren’t quite sure how… Read more »
Accommodation Marketing: Tips For Increasing Your Bottom Line
By HiRUM Software Solutions 30/04/2014An understanding of Behavioural Economics in accommodation marketing can help you to market your property more effectively A recently published article… Read more »