Further to our most recent Blogs on Tourism and the China market, Tourism Queensland published statistics and a full story on the rise in numbers from China:
‘8 September 2010
China continues to be the shining light for Queensland’s tourism industry and for the first time has overtaken the USA as the state’s fourth-largest international market, Tourism Minister Peter Lawlor said today.’ extract from Tourism Queensland News.
PART A: Chinese Cultural Requirements:
When thinking about encouraging Chinese tourists to your door, you will need to assess any Cultural requirements, to enhance their holiday and encourage return visits. A good start is with ‘Yum Cha’;
Yum Cha, literally “drinking tea”, is an ancient tradition in Guangzhou. The morning tea ranks their first choice and has become one of the important parts of their daily lives.
When they meet in the morning, they usually greet each other with “Have you drunk tea?” The ‘teahouse’ is the most popular place for this practice. Here they drink morning tea, afternoon tea and night tea, and also eat pastries with breakfast, while spreading news, enhancing friendships and talking about business.
“Yum Cha” is a kind of social activity, and a distinct characteristic of Lingnan culture. And nowadays, you could have morning tea not only in teahouse but in restaurant or inside hotel.
Morning Tea is also important; in addition to having tea, they also have all kinds of dishes and dim sum, including shrimp dumplings, rice noodle rolls, lobag gow, maatai gow, phoenix talons, steamed meatballs, spare ribs, lotus leaf rice, congee, chien chang go, char siu sou, taro dumpling, egg tart and so on. Drinking tea is a mode of social exchange, which is an important and key factor for the long history of prosperous teahouses in Guangzhou through the centuries. (Chinese Editor: Xu Xinlei)
Stay tuned for more Cultural Requirements in the coming weeks.
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