HiRUM Software Solutions

Cultural requirements – Is your Property ready for the Chinese Tourist?

Posted by Carly Crossley -03/08/2010



Should this be important to you? Why would you ever consider needing Chinese script?

The China-based HNA Group is to acquire properties in Australia. Adam Tan, HNA Group’s executive chairman said, “We are coming to Australia where we want to lift our presence.” HNA’s core business is its Hainan Airlines, which is seeking landing rights in Sydney and Melbourne. (taken from Accom News this week)

My last blog touched on the subject of the forecast increase in Chinese visitors, but I’m starting to think its going to be huge – are you ready for it?

Should we start looking into offering some translation on our tariff brochures? Would it be worth adding some ‘welcoming’ Chinese characters onto our websites? Should you sign up to the Channels which feed this market into Australia. Hisite can help you with that. Hirum can build you a new website to allow for future requirements of offering certain content to this market.

There is so much we can be doing and preparing now, from taking on some Feng Shui and its most important concept of Bagua, the tool used to evaluate each living or working space and the nine main areas of life; to knowing if Tai Chi 太极拳 is offered in the local park as an early morning class and how much it costs to join in; its worth taking some time now while its quieter, to find out how you can start to build on to the features or services you can offer this market.

Want to add your thoughts? Add your comment now and subscribe to my Blog.

Just my thoughts!

Helen Nicholls


Other articles of interest: 

Paul Keating to Australian hotels: low standards will cost Chinese tourists

Carly is the Social Media Coordinator at HiRUM Software Solutions.
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