HiRUM Software Solutions

Resort News Industry Event a hit with Accom Managers!

Posted by HiRUM Software Solutions - 18/06/2018
Resort News & Industry Event

Industry Event Re-Cap!

HiRUM Software Solutions recently partnered with Resort News to put on an event specifically for Accom Managers on the Gold Coast. It was designed to help them explore new avenues to increase their booking revenue and win in an ever competitive market.

The event was held last Thursday evening (14th June) and was very well received by all those in attendance.

For those who were not able to attend, we thought we would put together a quick recap of the event.

Location & who attended?

The event was held at the Q1 Skytower building in Surfers Paradise and was attended by well over 100 Accom Managers from the Gold Coast, Sunshine Coast and upper NSW region, as well as various key industry figures.

Who Presented?

We had 6 presenters, including Google, Airbnb, Snapshot, TrustYou and CartStack, as well as our very own Sylvia Johnston.

All presenters did an amazing job, presenting interesting and topical content relevant to all Accom Managers. All were extremely experienced presenters and had the audience thoroughly engaged throughout.

What did people think?

From all reports the event was deemed a success, with many advising us they found it valuable to their business and felt the new avenues presented could definitely help them compete and win in the accommodation market, both now and into the future.

What content was presented at the event?

Presentation1: Sylvia Johnston, HiRUM Software Solutions

First cab off the rank was our very own Sylvia Johnston who not only headlined the industry event but performed the role of Emcee for the evening. Sylvia provided an overview of the current state of play in the accommodation industry. She also spoke about how Accom Managers really need to look into new avenues and technologies to ensure they not only remain competitive in today’s market but are also able to increase their booking revenue.

Presentation 2: Calisha Allsworth from Snapshot

Second up was Calisha from Snapshot who gave an animated presentation on Snapshot. Snapshot is the largest independent data processing platform in the hospitality industry, helping properties make sense of their business through state of the art property analytics. Calisha explained how these analytics can provide Accom Managers with real insight into their business so they can make informed decisions, based on data rather than gut feel.

Presentation 3: Brigitte Creencia, Client Success Manager from TrustYou

Brigitte then gave attendees an insight into why their customer reviews are so important, and how they can make the most of all review platforms using the TrustYou platform. Brigitte also explained how to harness these reviews to not only improve their business offering but to actively market their property to potential travellers.

Presentation 4: Elliott Knight, Strategic Partner Development from Google

Elliott enlightened attendees as to the changes in the current digital landscape, where it is headed and how they need to change to make the most of digital and Google and propel their business forward. He also gave some fascinating insights into how travellers currently book their travel and how to make the most of these trends.

Presentation 5: Brett Thoreson, Founder at CartStack

Being in Minnesota, USA, Brett was unable to join us in person but had a captivating video presentation nonetheless. Brett demonstrated how attendees can use the CartStack platform to recover abandoned bookings on their own website. This really created a buzz in the room with attendees being able to use this on their current website.

Presentation 6: Matt Olsen, Host & Community Operations from Airbnb

Matt Olson from Airbnb gave an engaging and emotive presentation on Airbnb. He was able to advise Accom Managers on how they really can take advantage of Airbnb and why they should really add it to their distribution mix.

Following the presentations, we had a Q&A panel and networking session. Some photos are below.


Want to know more?

Interested in any of the solutions presented at the event, call us on 07 5574 4990 or email us at sales@hirum.com.au and we would be happy to help.


To read some of the insights that came from these presentations and how they were received by the industry see below media articles. 

What happened when Airbnb met Gold Coast resort managers


Exclusive: Google shares hotel ad tips at QLD marketing masterclass

Upcoming Event Gives Local Independent Operators a Unique Opportunity to Learn from Global Industry Leaders


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