Almost everyone turns to Google when they want to find something. Therefore it makes perfect sense to turn to Google when searching for the best hotel deal.
Google Hotel Search provides the consumer with the ability to see the best deals available in their preferred locations, instantly. In addition, by connecting your property direct to Google, you should ideally capture more direct to property business as your direct to property pricing appears alongside rates offered by the leading OTAs.
With more and more independent hotels struggling to stay visible on search to reach the consumer direct, alongside wanting to become less reliant on the OTAs for their business, now is the perfect time for Google to release this initiative.
Having partnered with Google since the inception of Hotel Finder in Australia, HiRUM is perfectly positioned to provide your business with the technology to open this avenue up for you. More direct business at a lower cost of distribution makes perfect sense.
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