HiRUM Software Solutions

Hospitality Trends 2024: What Are The Emerging Trends in the Hospitality Industry?

Posted by HiRUM Software Solutions - 16/02/2024

Welcome to the future of hospitality! As we move into 2024, the industry continues to evolve at a rapid pace. New technologies, evolving consumer preferences and global issues are shaping the way we travel and what we expect from the hospitality industry. So whether you are a large resort, a boutique hotel or a small bed and breakfast, you need to embrace the latest hospitality trends to ensure you stay ahead of the game.

In this blog post, we’ll take a closer look at some of the top trends that will dominate the hospitality landscape in 2024. So, let’s dive in and explore what the future holds for the world of hospitality.

Personalisation and Speed of Communication – Catering to Today’s Tech-Savvy Travellers

In a world where technology is advancing at lightning speed, the hospitality industry is keeping up by embracing personalisation and speed of communication. Today’s tech-savvy travellers expect a personalised experience that caters to their unique preferences, and businesses in the hospitality sector are rising to the challenge.

One of the emerging trends in hospitality is the use of data to tailor guest experiences. By collecting and analysing customer data, hospitality businesses can create personalised recommendations, offers and services. From customised room amenities to curated dining options, guests can enjoy a truly unique and tailored stay.

To capitalise on this, accommodation providers need to have the right technology set up to capture as much information about their guests as possible. A good CRM system that connects with your website booking engine will power the ability to personalise your marketing efforts. Of course, continuing to push for direct bookings is also going to help you build that data, grow your knowledge of your guests and hyper-personalise both the marketing messaging and their experience while staying with you.

Speed and consistency of communication is another crucial aspect of catering to today’s tech-savvy travellers. The plethora of digital channels available now means guests expect instant and seamless communication with their accommodation. Whether it’s making a reservation, requesting room service or seeking recommendations, guests want fast and efficient responses.

To stay competitive in the industry, it’s important for businesses to embrace these current trends in hospitality. By focusing on personalisation and speed of communication, accommodation providers can create memorable experiences that cater to the needs and desires of today’s tech-savvy travellers. So, buckle up and get ready to embrace the future of hospitality!

The Rise of Mobile and Contactless Technology in the Hospitality Sector

In the ever-evolving world of hospitality, it comes as no surprise that mobile and contactless technology are rising as the latest trends. With the omnipresence of smartphones and other techology, guests are increasingly reliant on their devices to streamline their travel experiences. The hospitality industry is adapting to this shift by integrating mobile technology into their operations, from check-in processes to room key access. Contactless payments are also becoming more popular, providing guests with a seamless and convenient way to pay for their stays.

Additionally, there is ongoing development of mobile apps and platforms to improve the overall experience for guests. These advancements include features like digital concierges, the ability to order room service, and personalised suggestions. These emerging trends in hospitality reflect the industry’s commitment to meeting the changing needs and expectations of modern travellers.

By embracing mobile and contactless technology, businesses in the hospitality sector can provide guests with a convenient and efficient experience, while staying at the forefront of the latest hospitality trends. So, get ready to tap and swipe your way to a memorable stay in 2024!

How Chatbots and AI-powered Assistants are Revolutionising Customer Service

As we delve into the world of customer service in the hospitality industry, we cannot overlook the impact of chatbots and AI-powered assistants. These innovative technologies are revolutionising the way businesses interact with their guests, providing efficient and personalised customer service like never before.

Chatbots, powered by artificial intelligence, have become increasingly prevalent in the current trends of hospitality. They are capable of answering common queries, making recommendations, and providing instant support, all through automated messaging platforms. Guests can receive instant responses to their enquiries, without the need for human intervention. This not only saves time for both guests and staff, but also ensures consistent and accurate information.

AI-powered assistants take personalisation to a whole new level. By analysing guest data and preferences, these assistants can provide tailored recommendations and experiences, such as suggesting local attractions, recommending dining options based on dietary restrictions, or even curating personalised itineraries. This high level of personalisation improves the overall guest experience, making guests feel appreciated and understood.

These emerging trends in hospitality are reshaping the customer service landscape, allowing businesses to provide round-the-clock support, instant responses, and personalised recommendations. By integrating chatbots and AI-powered assistants into their operations, accommodation providers can stay at the forefront of the latest hospitality trends and meet the evolving needs and expectations of their guests. So, get ready to witness the transformative power of chatbots and AI-powered assistants in the world of hospitality!

Embracing Sustainability and Responsible Practices in the Hospitality Industry

As we navigate through the current trends in hospitality, it’s impossible to overlook the increasing focus on sustainability and responsible practices in the industry. As the world becomes more conscious of environmental issues, travellers are seeking out accommodation that aligns with their values and contributes positively to the planet.

In response to this demand, hotels and resorts are embracing sustainable initiatives, such as energy-efficient technologies, waste reduction strategies, and responsible sourcing. From installing solar panels and implementing water-saving measures to reducing single-use plastics and supporting local communities, the hospitality industry is stepping up to make a difference.

These efforts not only contribute to a greener planet but also resonate with environmentally-conscious travellers, who are increasingly choosing eco-friendly accommodation. By embracing sustainability and responsible practices, businesses in the hospitality sector can attract and retain these guests, while also making a positive impact on the environment.

Sustainability and responsible practices are not just buzzwords in the hospitality industry – they are current trends that are shaping the way many businesses operate. By prioritising environmental responsibility, hotels and resorts can create a win-win situation, where guests can enjoy a sustainable stay and the planet benefits from reduced carbon footprints. It’s time for the hospitality industry to embrace sustainability and play its part in building a greener future.


In an industry where service is paramount, staying on top of the latest customer service trends in hospitality can make all the difference to your bottom line and keep you ahead of the competition. The rate of change happening in the hospitality and hotel industry right now is staggering and if there’s one thing that’s certain, it’s that it’s only likely to accelerate not decrease.

HiRUM has been helping clients stay ahead of the game in hospitality trends for many years.  Our property management systems use mobile-first technology made specifically for mobile devices, not adapted for it. And our direct booking software means you can capture, retain and utilise your guest data to personalise your marketing activity.


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