HiRUM Software Solutions

How to engage Chinese travellers

Posted by HiRUM Marketing - 09/04/2015
Opening of Griffith's Tourism Confucius Institute

Learn how to do business with visitors from China, the largest market for Gold Coast tourism. 6 week program commences Thursday 30 April 2015. 

Queensland Tourism Industry Council and Gold Coast Tourism have launched the ‘Ni Hao – China’ program to support local businesses in engaging Chinese visitors. The program is tailored for the tourism and hospitality sectors as they move towards catering for increasing numbers of Chinese travellers.

The number of Chinese visitors to the Gold Coast has almost doubled since June 2010 and still exhibits strong growth. In Queensland the Gold Coast is the most popular region for the Chinese, with 187,226 visitors in the year ending June 2014. This is ahead of Tropical North Queensland (142,218) and Brisbane (131,264).

The ‘Ni Hao – China’ program has been developed in response to feedback from tourism businesses and will include Chinese cultural awareness, strategies to improve customer service skills, and strategies to support business growth in the Chinese market.


Feedback from previous participants
Geoff Hussin from Ivory Palms Resort felt that the course was very useful and that the phrases he learnt played a part in his Chinese guests staying an extra 7 nights at his resort.

“My feeling is that they extended their stay not because of the resort but because of the feeling of friendliness due to our short interaction in Mandarin.”

“The few words and phrases that I learnt will help me meet and great Chinese visitors with confidence.

“It was not a big drain on my already busy business schedule and I can’t believe that I learnt so much in such a short time. I also thought the trainers were fantastic.


Applications to participate in the program must be received by Monday 20 April 2015.

Should you be interested in applying for this fantastic opportunity, please complete the expression of interest and payment form on the QTIC website.

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