One of the most effective ways to secure online bookings is with photography that captures the attention of potential guests.
I am sure you have heard the saying “image is everything”, and in most cases, online is where guests will see your property for the first time. You need to ensure it leaves a lasting impression for all the right reasons.
Good photography secures bookings, increases revenue and puts you ahead of your competition.
There are many things to consider when embarking on a new photoshoot.
One of the biggest mistakes hoteliers make is the misrepresentation of their product. With review sites like Google and TripAdvisor now an integral part of the booking process, properties have to ensure that the expectation of their product aligns with the reality.
With this in mind, when scoping out rooms and locations of your next shoot, the word ‘indicative’ should be front of mind. Best practice is to choose the product that most represents the majority of rooms within that room category. With many properties having individual room owners, the standard offering can vary considerably. It is very tempting to showcase the very best room within your resort or hotel. However, if the guest’s expectation is unrealistic, the ensuing bad reviews can damage the property’s online reputation and may significantly impact future bookings. Lead in room types are very rarely the penthouse! Guests will appreciate walking into their room and feeling satisfied that they got what they paid for.
Did you know that users often leave a web page in 10–20 seconds, but pages with a clear proposition can hold people’s attention for much longer? To gain several minutes of user attention, you must clearly show the customers within the first 10 seconds, clean, fresh and accurate images. This will go a long way to holding customer engagement and helping convert lookers into bookers.
You have all heard the old adage “a picture paints a thousand words”. No amount of text will catch the potential guest’s eye like a beautiful photo. The goal is to have the “looker” picture themselves creating beautiful memories at your property. Invest in quality photography and ensure that you are ahead of your competition when it comes to securing bookings. The investment you make should see a healthy return in your revenue.
If arranging a photography seems daunting and outside the scope of your expertise, we are happy to discuss a plan to assist. Please email our marketing department for more information on firstname.lastname@example.org
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