Tourism and Events Queensland have published the results of an excellent survey undertaken by Tourism Research Australia.
As accommodation providers, we recommend that everyone has a thorough read of these results. This information is invaluable to give you a clearer picture of who your potential clients are and also when it comes to considering where your marketing dollar is best spent. With the number of overseas visitors hitting our shores each year increasing (up 2200 from year ending December 2013), it is clearly important to ensure your property is visible on Google.
Statistically, the Malaysian, Hong Kong and Indonesian Markets are the biggest growth areas for tourism to Queensland, whilst the Indonesian and Korean markets have declined.
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