HiRUM Software Solutions

Increase your visibility on search and extend your marketing reach

Posted by Carly Crossley - 06/10/2016

Increase your search engine visibility

Attract more people to your website

Drive engagement with your property

…all with the HiRUM Marketing Reach program

The HiRUM Marketing Reach program assists you to increase the visibility of your property in Google search results, enabling you to extend your marketing reach and attract additional traffic to your website. This initiative also helps drive engagement with your target audience, ultimately generating more direct bookings.

The HiRUM Marketing Reach program includes:

Set-up and management of your Google My Business listing

A Google My Business listing is important to ensure your property displays correctly and frequently in Google Search results, Google Maps and Google+ across all devices. If you are a HiSITE client you can also link directly from Google Hotel Ads to your HiSITE booking form, allowing guests to book directly and easily.


Management of your Google reviews

According to market research, 84% of travellers will not book accommodation at a property until they have read reviews from past guests, so it is critical to manage and respond to these in an appropriate and timely manner. At HiRUM we monitor these reviews for you and respond appropriately, ensuring your public reputation is optimised


Weekly social media posts to keep your Facebook and Google+ profiles active and engaging

To generate engagement with your target audience and increase visitors to your website, it is important to post your latest deals and information about upcoming local events on your social media profiles.

At HiRUM we are able to do this for you, so you can focus on other business critical activities, with two posts per month on both your Google+ page and on your Facebook page.


Regular reports on your HiRUM marketing performance

Our quarterly reports provide you with the latest analytics on your HiRUM Marketing program activities to help you understand how you are performing, and identify any relevant trends regarding your hotel traffic.


Ready to increase your visibility on search and extend your marketing reach?

Call us on 07 5574 4990 or email sales@hirum.com.au



Carly is the Social Media Coordinator at HiRUM Software Solutions.
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