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Maximising Your Property’s Online Presence with Google: A Guide to Free Advertising Tools

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Posted by HiRUM - 13/02/2023
example of Google hotel listing using Google tools, Business Profile

Advertising your property online can be a great way to reach a larger audience and attract more bookings. While paid advertising options can be effective, they can also be expensive. Luckily, there are several free Google tools that help you maximise your online presence, making it easy to reach a wider audience without reaching into your own pocket.

Google Business Profile: This platform, which used to be known as Google My Business (GMB), allows you to manage your online presence across Google. By adding photos, descriptions, and other information, you can give potential guests a better understanding of what your property has to offer as well as featuring in Google Search and Google maps. Business Profile is also a great way to connect with local customers who are searching for properties in your area.

Google Analytics: This tool provides valuable insights into how users are interacting with your website, allowing you to monitor the performance of your site and see where your traffic is coming from. This information can be used to make changes and improve the user experience, ultimately leading to more bookings.

Google Ads Keyword Planner: The Google Ads Keyword Planner can help you discover the best keywords related to your property, giving you the information you need to determine which keywords are most likely to drive traffic and generate bookings.

Google Trends: Stay up-to-date on the latest industry news and emerging trends by using Google Trends. This tool can help you identify new opportunities to leverage in your marketing efforts, keeping your property at the forefront of your target audience’s minds.

Google Tag Manager: The Google Tag Manager makes it easy to manage and track the performance of your marketing tags and pixels, including those used for tracking conversions, retargeting, and other marketing objectives. This helps you to better understand the impact of your advertising efforts and make changes where necessary.

Google Hotels: Listing your property on Google Hotels is a great way to reach a wider audience and attract more bookings. With Google Hotels, you only pay commission on the bookings that are made within the platform. Connecting to Google Hotels through a partner, such as HiRUM Channel Manager, ensures that you will only pay commissions on these bookings if the guest follows through with their stay so it’s a cost-effective and profitable way to advertise your property.

In conclusion, advertising your property on Google doesn’t have to be expensive. By utilising these free Google tools, you can reach a wider audience, attract more bookings, and grow your property’s online presence. Whether you’re a seasoned marketer or just getting started, these tips will help you effectively advertise your property without reaching into your own pocket.

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