HiRUM’s Blog

Marketing strategies, tactics and techniques are a part of the essential toolkit for property managers looking to attract as many guests as possible. It’s vital to ensure that you’re as…

The festive season is fast approaching, bringing Christmas carols on the radio, increased occupancies and unfortunately the risk of fraudulent guests. Whilst this is mostly an exciting time of year,…

As an accommodation owner you’ll be well aware of the vital role your website plays in marketing your business. What you may not realise however, is that appearing in Google’s…

The evolving landscape of the motel industry and why they are currently having their ‘moment’. For a long time, hotels have sat at the top of the hierarchy in the accommodation…

Accommodation management can feel like you need to be a master of multiple specialisms including marketing, accounting and maintenance, on top of the daily tasks of ensuring your guests are…

I’m certain every savvy business owner is constantly on the lookout for ways to save costs in their business but without increasing their risks or losing productivity. Most hear that…

With discussion evolving around more international travel bubbles opening, what are you doing now to ensure the domestic travel market continues to stay with you? Some accommodation providers are currently…

Website designers love building beautiful, elegant websites using the latest design trends. They often like to keep things as simple as possible and take a minimalist approach to design. SEO…

The importance of photography in marketing your hotel cannot be underestimated. It's one of the most effective ways to capture the attention of potential guests and secure online bookings. "Photography…