Whether you run a small bed and breakfast or a large resort, the role that marketing plays, and specifically digital marketing, in helping you to promote your property cannot be underestimated. And with the advent of the new year we thought we would highlight our top 3 property management marketing tools that you should jump on board with to ensure you have a bumper year!
Digital marketing in the travel and property management industry is evolving so quickly that it can sometimes be hard to keep up! The changes that Google makes to its products along with the changing search habits of travellers dictate, to a large degree, where your focus should be. So we’ve highlighted 3 of the most important property management marketing tools that will help you to reach more potential customers than ever before.
More and more consumers are browsing websites, making travel decisions and bookings on their mobile devices. So not only is it important that you have a beautiful website to entice them with, but it’s more important than ever that it looks good and is easy to use on a mobile device.
One of the major digital marketing trends that you may have heard about is that Google started rolling out mobile-first indexing last year. This basically means that Google will predominantly use the mobile version of your website to determine your ranking in Google search.
Take a look at how your website looks on your mobile phone and if it’s not easy to navigate or make a direct booking, it may be worth having a website redesign. Look at engaging website designers who are specialist at hotel website design as they will be very focused on delivering designs that are optimised to drive direct bookings for your property. When it comes to property management marketing tools, a well-designed responsive website is a must!
As well as providing you with invaluable, cost-effective channels to promote your business, social media is also increasingly relied upon by travel consumers when making travel decisions and specifically whether your property is the right fit for them, making it one of the most invaluable property management marketing tools!
Make sure you maintain an active presence, at the very least on Facebook and Instagram. Post engaging content about your property including photos of your rooms, outside spaces, your team – anything that shows an authentic experience at your property and inspires people to want to stay there. You can also highlight things to do in the local area including upcoming local events or local hidden gems.
You also need to make sure you have an effective listing on Google My Business as this helps to ensure your property displays correctly and frequently in Google local search results and Google Maps. GMB also offers you the opportunity to post directly on your listing panel AND obtain those all-important Google reviews which brings us to the third of our property management marketing tools…
Online reviews have been a major influencing factor for a long time in the property management industry and will continue to be one of the most important factors affecting whether travellers choose to book with you.
It’s more important than ever to respond to your online reviews, whether they be positive or negative, as it demonstrates that you actually care about what your customers think. If you’re unsure about how you should respond to a review, take a read of our guide on how to respond to Google reviews.
According to TripAdvisor there is a direct correlation between responding to reviews and occupancy rates. In fact, a recent study showed that businesses which responded to at least half of their reviews, grew their bookings “at more than twice the rate of [businesses] who ignored their reviews”.
HiRUM’s marketing services include an integrated Marketing Reach program to manage all these aspects of hotel marketing for you.
Staying on top of the ever-changing landscape of digital marketing trends in the property management industry will certainly help you to increase your occupancy and keep your guests coming back.
Whether you own a single holiday home, run a bed and breakfast or motel or manage a large hotel or resort, with our experience and reputation in the property management industry, HiRUM are the perfect marketing partners to take your property to the next level. Give us a call today on 07 5574 4990 to find out how we can help you to stay on top of the digital marketing trends this year.
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