It is wonderful to see that, even with industry challenges such as rising inflation and staff shortages, global travel trends remain on the rise.
People are continuing to find opportunities to travel. The opening of international borders means long-haul travel is back, and for many Australian travel destinations, this is VERY good news.
For those with a head for statistics Expedia has compiled an excellent report with extensive travel trends data relating to global search trends, search windows, long-haul travel demand, hotel and holiday rental performance and the growing interest in inclusive and sustainable travel.
Please bear in mind that, as an American company, the US is the ‘Domestic market’ outlined in this data. However, much of it has a global bearing and is well worth taking into consideration.
In a snapshot, the following results are evident;
Research shows that 76% of consumers plan to travel in the next 12 months. With respect to Gen Z and Millennials, these figures jump to between 81 and 84%.
With borders opened and confidence to travel further afield returning, the opportunities for business growth are clear. Understanding these travel trends and targeting your marketing accordingly will make the most of these opportunities and ensure the best impact on your profitability.
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