Google Hotels, formerly known as Google Hotel Finder, is an exciting initiative created by Google to improve not only the travel consumer’s booking experience but to help hotels increase their business by featuring prominently in the world’s largest online market.
Google Hotels enables you to showcase your hotel in local search results on Google.com and in Google Maps, across all mobile and desktop devices. Travellers will see your listing when they are actively looking for accommodation in your area.
In addition, it offers the opportunity for travellers to book directly with you, bypassing the Online Travel Agencies (OTAs), allowing you to capture more direct bookings on your own website.
Google has partnered with a select network of integration partners to connect hotels to this opportunity. HiRUM is proud to be one of these partners chosen to provide connectivity to Google Hotels for your property.
Why should your property be listed on Google Hotels?
Google Hotels showcase your property in the listings when consumers are searching for hotels in a specific area. Google, being the main search engine used by consumers, is a great platform to ensure your business appears front and centre for consumers looking to book accommodation in your area.
Google Hotels is Google’s solution to improve travel search. Google Hotel listings are displayed above standard search results. Try Googling “Surfers Paradise accommodation” and you will find a Google Hotels square search box at the top of the search list, directly beneath the paid ads. It is imperative that your hotel has a prominent listing in order to stand out in local searches. We can make this happen for you.
Another major benefit of the Google Hotels initiative is that bookings are actually made directly with you, via your website booking link. Customer information is automatically captured by you at the time of booking, allowing you to control your deposit and cancellation policies, your guest on your terms. This also creates additional opportunities for you to pre-sell tours and contact guests prior to check-in without going through a third party.
We create Google Hotel campaigns on your behalf, helping your property list higher than other properties in your area within the Google Hotels Listings.
How HiRUM can help
As a Google Integration partner we can provide Google Hotels for your property. We handle the setup and connect you to this exciting service, as well as manage the ongoing connection for you. Check out our great tips on how to set up Google hotels too. This is just one of the great hotel marketing services we offer to support your business.
Contact HiRUM and get your property listed on Google Hotels today!
Call us on 07 5574 4990, or complete the contact form and one of our representatives will contact you shortly.