Property Marketing Services

Marketing Solutions

Marketing may often feel like just one more task on your extensive checklist. However, with HiRUM’s property marketing services, you can leave your worries behind. Allow our seasoned marketing professionals to ensure your accommodation property reaches all the right places.
HiRUM offers a range of hotel marketing services that can be tailored to your specific accommodation business.
Enhance your online presence and attract more bookings.
graphic depicting the range of HiRUM's property marketing services

Property marketing solutions for all accommodation types

Explore a world of property marketing solutions with HiRUM’s Marketing Services. In today’s fiercely competitive hospitality industry, effective marketing is the key to success. Accommodation marketing is the lifeline that connects your property with travellers seeking their ideal stay. It is not just about showcasing your amenities; it is about crafting an enticing narrative that resonates with your target audience.

HiRUM understands the significance of tailored marketing strategies that drive bookings, boost occupancy rates and ultimately, maximise your revenue. Let us help you harness the power of digital marketing, SEO, Social media and much more to ensure your property stands out in the crowd.

Digital marketing services that can transform your hospitality business

HiRUM's Marketing Reach Program can help you to

Increase your
visibility in search
engine results

Attract more people to
your website, increasing
direct bookings

Drive traveller
engagement with
your property

Optimise your
reputation online

Capture the attention of potential travellers precisely when they’re ready to book with our marketing reach program. Take the first step toward boosting your property’s online visibility and occupancy rates.

Let us look after your:

Google Business Profile

We’ll make sure your property stands out where it matters most, on the world’s largest search engine. Our digital marketing services include setting up and maintaining your Google business profile, ensuring it remains current with your latest images and content, effectively reaching your desired customers.

Management of your Google Reviews

Did you know that most travellers will not book accommodation at a property until they have read reviews from past guests? Building a positive online reputation is crucial and responding to guest reviews is an extremely important part of this. Let us monitor and respond appropriately to reviews left on your google business page, ensuring your public reputation is optimised.

Social Media Content

A strong social media presence can significantly boost your bottom line. Facebook and Instagram are more than just pretty pictures, it is where your customer spend their time. The HiRUM team will develop a tailored, well-researched strategy for your business and create social media content that is designed to speak directly to your customers. Reach your audience on two major platforms with 4 mirroring Facebook and Instagram post per month. Want more? We have custom posting plans available.

Marketing Performance Reports

When running marketing campaigns, you need a clear view of the bigger picture. Stay informed with detailed quarterly reports tracking your marketing success.

Accommodation marketing support services we can help with

Website Design

At HiRUM, we specialise in crafting exceptional WordPress websites that not only look stunning but are compatible on all devices (mobile, tablet, PC etc). Our accommodation website design is done in WordPress elementor which is a user-friendly platform, so you have direct access and ability to simply update content whenever you wish. No more waiting (or paying!) for a web designer to make simple changes. With multiple templates to choose from, transform your online presence with a website built by HiRUM.

Website Hosting

Let HiRUM take care of your online shopfront ensuring your website is live 24/7. Our website hosting services are available on local servers for greater performance and security. Regular updates are performed so that your site is always up to speed. With our service, you can opt for website hosting on its own or a package that includes website performance analytics.

Full Logo Creation

Revitalise your brand with a fresh logo crafted by our skilled graphic designers. Let us bring your vision to life, tailoring a logo that resonates with your brand identity. Our logo creation services will leave you with a fresh new logo in the precise file format and resolution you need, along with a full brand kit (outlining fonts, colours etc.) for your future marketing efforts.

Logo Recreation

Give your existing logo a new lease on life with our expert touch. Our skilled graphic designers will meticulously recreate your current logo, ensuring every detail is perfect. Our logo recreation services will provide you with the precise file format and resolution you need along with a full brand kit (outlining fonts, colours etc.) for your future marketing efforts. This is perfect if you just cannot find your logo files!


SEO (Search Engine Optimisation) is the key to driving organic traffic to your website so you that don’t have to pay for every click. Stay ahead of the digital race by outranking your competitors in search engine rankings. This strategic approach not only save on advertising costs but also allows you to connect more effectively with your target audience. SEO is not just a strategy; it’s a necessity for staying competitive and thriving in the online realm.

Auto Letters

Whether it is pre-arrival information or warm departure messages, HiRUM's auto letters enhance guest experience and streamline your operations. HiRUM’s marketing team brings their creative expertise to the table, ensuring that your letter templates not only convey essential information but also reflect your brand’s unique identity. Enjoy the convenience of personalised letter templates, seamlessly integrated with your HiRUM PMS.

Easy to maintain websites for the accommodation industry

Take control of your website. Change the content, advertise promotions and specials to drive bookings around low periods, add or remove pages and update your branding at any time without relying on a costly web designer! HiRUM’s web design services deliver conversion optimised websites built using the world’s most popular content management system (CMS).

We’re here for you
every step of the way.

As a HiRUM Software Solutions client, we offer marketing solutions tailored to your business needs. Our flexible marketing tools will allow you to communicate directly with your guests, creating a meaningful experience that mirrors your service.

Like to find out how the HiRUM marketing team can benefit your property.

Call us on 07 5574 4990, or complete the contact form
and one of our representatives will contact you shortly.

Marketing Services