Marketing Services

Marketing can seem like just another item on the long to-do list, but with HiRUM’s property marketing services you won’t need to worry. Let our marketing experts put your accommodation in all the right places.

HiRUM offers a range of hotel marketing services that can be tailored to your specific accommodation business.

Increase visibility, and attract more direct bookings.

Tailored marketing solutions for all property types.

HiRUM’S marketing services team will ensure you can get in front of potential travellers when they are most likely to book, helping you to convert ‘lookers’ to ‘bookers’.

Our marketing professionals will assist you with increasing the visibility of your property in Google search results, enabling you to extend your marketing reach and attract additional traffic to your website.

This initiative also helps drive engagement with your target audience via SEO, SEM, display advertising, social media and email marketing, ultimately generating brand awareness and increasing your direct bookings!

With the Marketing Reach Program you will:

Increase your
visibility in search
engine results

Attract more people to
your website, increasing
direct bookings

Drive traveller
engagement with
your property

Optimise your
reputation online

The program includes:

Management of Google My Business listing

Maintaining your Google My Business listing is imperative to ensure your property displays correctly and frequently in Google search results and Google Maps across all devices. With so much competition in the market, travellers are turning to review sites to help in the decision-making process. Managing and responding to reviews in an appropriate and timely manner has never been more important. At HiRUM we monitor these reviews for you and respond appropriately, ensuring your online reputation is optimised.

Facebook and Instagram Page Management

A strong social media presence and can significantly boost your bottom line. Facebook is more than just pretty pictures, it is where your customers spend their time. Make sure you are where your customers are! The HiRUM team will develop a tailored, well-researched strategy for your business and create social media content that is designed to speak to your customers. We post your latest offers/deals and information on upcoming events in your local area, generating engagement with your target audience and increasing visitors to your site.

Website Design

HiRUM's web design services deliver mobile-optimised websites built using the world’s most popular content management system (CMS). From a landing page to a multi-property website, HiRUM's web team will help develop a perfectly tailored website for your business. Have full control of your hotel website, change the content, advertise promotions and specials to drive bookings around low periods, add or remove pages and update your branding at any time without relying on a web designer!

Reporting and Anayltics on Property Performance

When running effective marketing campaigns, you need a clear view of the bigger picture. Detailed data analysis and the development of well-researched, in-depth strategies is one way to ensure success. Our quarterly reports provide you with the latest analytics on your marketing activities to help you understand how you are performing and identify any relevant trends regarding your property’s traffic.

Online Review Management

Did you know that 84% of travellers will not book accommodation at a property until they have read reviews from past guests? It is so critical to manage and respond to these in an appropriate and timely manner. The HiRUM marketing team will monitor your reviews and respond appropriately, ensuring your public reputation is optimised.

Website/Social Media Audits

A social media audit creates a clear picture of your current social efforts and shows you the best way to improve results. A website audit is a full analysis of all the factors that affect a website's visibility in search engines. Focusing on speed and performance, internal linking and website best practices.

SEO Optimised Copywriting

Standing out in the crowd in a sea of competition for keywords is no easy task, but our HiRUM team can help make it happen. We can create compelling and valuable content that targets specific keywords to increase the authority and relevance of your content and improve its ranking in Google for the selected keywords. Let us show you how.

Instagram and Facebook Ad Management

For any business, Social Media Advertising can be a valuable tool. With the right approach, it can improve customer loyalty, build brand awareness, increase traffic to your website and improve conversion rates. Our social media marketing strategists work collaboratively with our clients to understand your business objectives and tailor social media campaigns around them.

SEO Reporting and Recommendations

A quality SEO report is vital to ensure that you can easily measure and compare your marketing activity success. SEO doesn’t just affect your presence on search engines, it affects your ENTIRE online presence. How your business is found, reviewed, and interacted with online is the single most important factor in your success.

OTA Content Management

Having your hotel listings on multiple OTA channels like Booking.com, Expedia, Agoda, etc is a must in today's competitive market. Our marketing team will manage your online presence across multiple distribution channels and be responsible for implementing best practices in line with the latest marketing and distribution trends.

Metasearch Content Management

Effective metasearch management helps hoteliers drive revenue, attract new customers and achieve greater business exposure. By effectively managing the content within your metasearch network you can ensure consistency and accuracy across many of the biggest players in the hotel industry including Google Hotel Ads, TripAdvisor, HotelsCombined and Trivago. This will allow your business to grow and in turn, increase its profitability.

Expedia Travel Ads Managements

Drive more room nights and revenue by reaching the right traveller at the right time. Our expert team will set up and manage the implication of your Expedia TravelAds. This hotel advertising platform is designed to connect your hotel with a highly engaged audience through sponsored listings on Expedia Group's websites. To find out more please contact us today.

Easy to maintain websites for the accommodation industry

Take control of your website. Change the content, advertise promotions and specials to drive bookings around low periods, add or remove pages and update your branding at any time without relying on a costly web designer! HiRUM’s web design services deliver conversion optimised websites built using the world’s most popular content management system (CMS).

We’re here for you
every step of the way.

As a HiRUM Software Solutions client, we offer marketing solutions tailored to your business needs. Our flexible marketing tools will allow you to communicate directly with your guests, creating a meaningful experience that mirrors your service.

Like to find out how the HiRUM marketing team can benefit your property.

Call us on 07 5574 4990, or complete the contact form
and one of our representatives will contact you shortly.

Marketing Services

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