Marketing Reach Program

Getting in front of your customers when they are looking to book their travel is of utmost importance for any property. But how do you do this? That’s where HiRUM’s Marketing Reach Program comes in; the hotel marketing program designed for all property types.

Property Managers often mention they don’t have the time nor the expertise to adequately promote their property. In fact, accommodation and hotel marketing can seem like a minefield to many.

HiRUM’s Marketing Reach program ensures you are able to get in front of potential travellers when they are most likely to book; helping you convert ‘lookers’ to ‘bookers’. We can even help you set up Google Hotel Ads.

With the Marketing Reach Program you will:

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Increase your visibility in search engine results

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Attract more people to your website, increasing direct bookings

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Drive traveller engagement with your property

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Optimise your reputation online

The program includes:

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Set-up and management of your Google My Business listing

A Google My Business listing is important to ensure your property displays correctly and frequently in Google Search results and Google Maps across all devices.

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We keep your Facebook profile active and engaging

We post your latest offers/deals, and information on upcoming events in your local area, generating engagement with your target audience and increasing visitors to your site.

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Regular reports on your hotel marketing performance

Our quarterly reports provide you with the latest analytics on your HiRUM Marketing activities to help you understand how you are performing and identify any relevant trends regarding your property’s traffic.

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Set-up and optimisation of your Facebook page

Facebook is where a lot of people spend their time as well as where they often go to view a property before booking. Make sure you are where your customers are!

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We manage your Google reviews

84% of travellers will not book accommodation at a property until they have read reviews from past guests, so it is critical to manage and respond to these in an appropriate and timely manner. At HiRUM we monitor these reviews for you and respond appropriately, ensuring your public reputation is optimised.

How do I get started?

Phone us on 07 5574 4990 or send us a message using the contact form.

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