Google Hotels is an exciting initiative created by Google. It not only improves the travellers booking experience but it helps hotels increase their business by featuring them prominently in the world’s largest online market.
Google Hotels enables you to showcase your hotel in local search results on Google.com and in Google Maps, across desktop and all mobile devices. Travellers will be able to view your listing when they are actively looking for accommodation in your area.
In addition, Google’s functionality offers the opportunity for travellers to book directly with you, bypassing the Online Travel Agencies (OTAs). This enables you to capture more direct bookings through your own website.
Google has partnered with a select network of integration partners across the globe to provide direct hotel connectivity to Google Hotels. HiRUM is proud to be one of the partners chosen by Google, enabling us to list your property directly on this powerful platform.
Google Hotels showcases your property in the listings when consumers are searching for hotels in a specific area. Google, being the main search engine used by consumers, is a great platform to ensure your business appears front and centre for consumers looking to book accommodation in your area.
Google Hotels is Google’s solution to improve travel search and Hotel listings are displayed above standard search results. Try Googling “Surfers Paradise accommodation” and you will find a Google Hotels square search box at the top of the search list, directly beneath the paid ads. It is imperative that your hotel has a prominent listing in order to stand out in local searches. We can make this happen for you.
Another major benefit of the Google Hotels initiative is that bookings are actually made directly with you via your website booking link. The platform offers a seamless portal for guests to find your property easily and efficiently. Customer information is automatically captured by you at the time of booking, enabling you to control your own deposit and cancellation policies. In simple terms, your guest on your terms. This also creates additional opportunities for you to upsell to the guest prior to arrival and to seamlessly communicate with them without the need to go through a third-party OTA.
We also create Risk Free Google Hotel campaigns on your behalf, ensuring your property lists higher than other properties in your area within the Google search.
As a Google Integration partner we can provide Google Hotels for your property. We handle the setup and connect you to this exciting service, as well as manage the ongoing connection for you. Check out our great tips on how to set up Google hotels too. This is just one of the great hotel marketing services we offer to support your business.