HiRUM

Google Hotels

HiRUM is proud to provide connectivity for your accommodation
to the Google Hotels platform to grow your visibility.

Google Hotels is an exciting initiative created by Google. It not only improves the travellers booking experience but it helps hotels increase their business by featuring them prominently in the world’s largest online market.

Google Hotels enables you to showcase your hotel in local search results on Google.com and in Google Maps, across desktop and all mobile devices. Travellers will be able to view your listing when they are actively looking for accommodation in your area.

In addition, Google’s functionality offers the opportunity for travellers to book directly with you, bypassing the Online Travel Agencies (OTAs). This enables you to capture more direct bookings through your own website.

Google has partnered with a select network of integration partners across the globe to provide direct hotel connectivity to Google Hotels. HiRUM is proud to be one of the partners chosen by Google, enabling us to list your property directly on this powerful platform.

Why should your property be listed on Google Hotels?

Get your property showcased in the listings when consumers are searching for hotels in a specific area. Google, being the main search engine used by consumers, is a great platform to ensure your business appears front and centre for consumers looking to book accommodation in your area.

As Google’s solution to improve travel search, Hotel listings are displayed above standard search results. Try Googling “Surfers Paradise accommodation” and you will find the platform featured in a square search box at the top of the search list, directly beneath the paid ads. It is imperative that your hotel has a prominent listing in order to stand out in local searches. We can make this happen for you.

Another major benefit of this brilliant Google initiative is that bookings are actually made directly with you via your website booking link. The platform offers a seamless portal for guests to find your property easily and efficiently. Customer information is automatically captured by you at the time of booking, enabling you to control your own deposit and cancellation policies. In simple terms, your guest on your terms. This also creates additional opportunities for you to upsell to the guest prior to arrival and to seamlessly communicate with them without the need to go through a third-party OTA.

We also create Risk Free campaigns on your behalf, ensuring your property lists higher than other properties in your area within the Google search.

Let us help get you connected to Google hotel search tools

As a Google Integration partner we can provide Google Hotels for your property. We handle the setup and connect you to this exciting service, as well as manage the ongoing connection for you. Check out our detailed blog on the Google tools available for accommodation owners too. This is just one of the great hotel marketing services we offer to support your business.

Frequently Asked Questions About Google Hotel Ads

Google Hotels is a metasearch engine that collates hotels and holiday rentals search results from a variety of sources.

It enables you to showcase your hotel in local search results on Google.com and in Google Maps, across desktop and all mobile devices. Travellers will be able to view your listing when they are actively looking for accommodation in your area.

Google has partnered with a select network of integration partners across the globe to provide direct hotel connectivity to Google Hotels. HiSITE, HIRUM’s Channel Manager, is proud to be one of the partners chosen by Google, enabling us to list your property directly on this powerful platform.

Contact HiRUM today by filling in the form below to join the revolution!

Google Hotels can help increase bookings for your property by increasing your visibility and credibility with potential guests, providing a simplified booking process and by offering dynamic pricing through its “Price Insights” tool.

With an aggregated list of user reviews from various sources, Google Hotels can help potential guests make an informed decision, ultimately leading to more direct bookings.

To control the information displayed about your property on Google Hotels, you need to claim your business on Google Business profile and complete your profile. Make sure to add accurate and up-to-date information, including your property’s name, address, phone number, website, and photos. This is where your approved Google partner comes into play in order to assist you with this.

You can also respond to customer reviews and add amenities, such as parking and Wi-Fi. Additionally, you can use Google Hotel Ads to promote your property and to control how it appears in search results.

 

Google Hotel ads are a way to increase your online visibility and to drive more direct bookings for your accommodation. When a property is listed on Google Hotels, it can be seen by a large number of potential customers who are searching for accommodation in your area. This increased visibility can lead to more direct bookings and reduce your dependence on online travel agencies (OTAs) for bookings.

When a traveller is looking for accommodation either in Google search or maps, an aggregated list is displayed in Google Hotels showing the room rates listed on the various OTAs. It operates a PPC model so that Google paid listings (ads) appear at the top of the search with all other listings appearing underneath.

OTA’s can display your rates, availability and room types in these paid search results, with the option to book through them.

However, you do have the option of sending a customer directly to your website to book, but your website direct booking link will ONLY be displayed in these paid ad results if you have a connectivity partner such as HiRUM to connect to Google Hotels.

You can track the success and performance of your property on Google Hotels by using Google analytics to monitor traffic and bookings from the platform. You can also use the Google Business Profile performance to view analytics related to your property’s visibility on Google Maps and Google Search. If You are connected to Google Hotels through a partner, such as HiSITE, you will need to request to be connected to your business profile via your Gmail account.

Additionally, you can monitor your property’s online reputation by tracking and managing user reviews and ratings on Google Hotels. You can even keep a check on your reviews from various sources, if you are connected to a reviews aggregator partner.

Contact HiRUM to list your property on Google Hotels today!

Call us on 07 5574 4990, or complete the contact form and one of our representatives will contact you shortly.

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