HiRUM Software Solutions

Unlocking Excellence: Peninsula Airlie Beach’s success story with HiRUM Software Solutions

Posted by HiRUM - 19/10/2023

Welcome to The Peninsula, an exquisite waterfront property, constructed on the edge of the Coral Sea Marina & the Coral Sea, approx. 1.5km from the centre of Airlie Beach. In July 2021, this tranquil retreat found new managers in the form of Paul and Francine, who set out on a mission to redefine the concept of coastal luxury. There are a total of 42 units within the property, comprising of a variety of two, three, and four-bedroom self-contained apartments. The Peninsula offers a unique and unparalleled retreat for travellers seeking a slice of paradise on the pristine shores of the Whitsunday coast. Come along with us as we explore The Peninsula’s transformation under the management of Paul and Francine, and the profound influence that HiRUM Software Solutions has had on their journey.

The Peninsula stands out due to its breathtaking location and strict “no party” policy, creating a serene and tranquil atmosphere. The property primarily attracts families, couples, honeymooners, and even corporate guests. With a mix of holiday and long stay rentals, unit owners actively participate in the property’s well-being, with its sense of community setting it apart from its competitors.

The Peninsula marked Paul and Francine’s first venture into management rights, bringing with them a wealth of business experience from their previous careers as mortgage brokers. Originally from New South Wales, they decided to embrace this new challenge and relocate to Airlie Beach. They haven’t looked back since.

HiRUM’s user-friendly system has proven invaluable to them. The highlight, however, has been the support from the team. As they doubled their management portfolio, HiRUM’s support remained instrumental in their success and provided them with the ability to quickly and efficiently onboard additional units. Not only have they increased their management portfolio but they’ve seen an impressive growth in revenue. Their direct bookings have almost doubled and their Google booking revenue tripled year on year!

Paul and Francine strive to make sure all guest stays have a personal touch. They greet guests upon arrival, take them through to their rooms and give them a personal tour. Using HiRUM Software solutions to manage their day to day operations to free up much of their valuable time, enables them to personalise the guest experience. They’ve also been able to grow their business and to develop client relationships in the industry.

Looking ahead, they plan to use the additional features within the software to further develop and operate their business. They aim to ensure they continue harnessing everything the software’s unique features offer to dissect their market and enhance their property’s performance to increase their bottom line.
Francine loves HiRUM, “I think the whole system is very good. Once you get to know it, it’s really simple”. Considering The Peninsula was their first debut into the accommodation industry, Francine found the system to be extremely user friendly and that it simplifies daily tasks. Francine’s favourite part is the outstanding support we provide.

Paul and Francine wholeheartedly recommend HiRUM Software Solutions to others in the industry. With the assistance of the technology, The Peninsula showcases how dedication to guest satisfaction and community, combined with an efficient property management system, can lead to remarkable achievements in the competitive accommodation industry.



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