HiRUM Software Solutions

Online Bookings -Expedia Buys Travelocity

Posted by HiRUM Software Solutions - 27/01/2015

Want to know the latest in what is happening with online bookings? – Expedia has just purchased Travelocity from Sabre for a cool $280 million in cash.

Whilst their interest in Travelocity has been quite evident for the last 18 months or so, this just confirms the strength of Expedia in the market. expedia

Dara Khosrowshahi, president and CEO of Expedia Inc, adds:
“Travelocity is one of the most recognized travel brands in North America, offering thousands of travel destinations to more than 20 million travelers per month. The strategic marketing agreement we’ve had in place has been a marriage of Travelocity’s strong brand with our best-in-class booking platform, supply base, and customer service. Evolving this relationship strengthens the Expedia Inc. family’s ability to continue to innovate and deliver the very best travel experiences to the widest set of travelers, all over the world.”

Clearly, global travelbrands such as Priceline’s booking.com and Expedia are growing in dominance, and are gradually replacing the smaller, regional OTA’s.  Their online booking power is growing.

Sabre CEO and president, Tom Klein, says:
“Our primary focus at Sabre is to provide mission-critical software solutions to our global airline, hospitality, and travel agency customers – and to help them support their customers every day. We have had a long and fruitful partnership with Expedia, most recently by partnering to strengthen the Travelocity business, so our decision to divest Travelocity is a logical next step for us both.”

read more about this purchase in Tnooz here

 

by Sally Baumber


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