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HiRUM Software Solutions

Help With Increasing Visibility in Digital Marketing

Posted by Carly Crossley - 06/10/2016
hotel in a digital search bar | increasing visibility iin digital marketing | HiRUM

The HiRUM Marketing Reach program helps with the ongoing challenges of increasing visibility in digital marketing for your property in Google search results, enabling you to extend your marketing reach and attract additional traffic to your website. This initiative also helps drive engagement with your target audience, ultimately generating more direct bookings.

What Does Our Marketing Reach Program Include?

Property Managers often mention they don’t have the time nor the expertise to adequately promote their property. In fact, increasing visibility in digital marketing for hotels and accommodation can seem like a minefield to many.

HiRUM’s Marketing Reach program ensures you are able to get in-front of potential travellers when they are most likely to book. Increasing visibility in digital marketing helps you convert ‘lookers’ to ‘bookers’. Here’s what’s included:

Set-up and management of your Google My Business listing

A Google My Business listing is important to ensure your property displays correctly and frequently in Google Search results and Google Maps and across all devices. If you are a HiSITE client you can also link directly from Google Hotel Ads to your HiSITE booking form, allowing guests to book directly and easily.

Management of your Google reviews

According to market research, 84% of travellers will not book accommodation at a property until they have read reviews from past guests, so it is critical to manage and respond to these in an appropriate and timely manner. At HiRUM we monitor these reviews for you and respond appropriately, ensuring your public reputation is optimised and your digital marketing visibility remains high.

Social media marketing to keep your digital visibility high

To generate engagement with your target audience and increase visitors to your website, it is important to post your latest deals and information about upcoming local events on your social media profiles.

At HiRUM we are able to do this for you, so you can focus on other business-critical activities, with two posts per month on your Facebook page.

Regular reports on how we are increasing digital marketing visibility for your property

Our quarterly reports provide you with the latest analytics on your HiRUM Marketing program activities to help you understand how you are performing, and identify any relevant trends regarding your hotel traffic.

Increasing Visibility In Digital Marketing With HiRUM

If you need help with increasing digital marketing visibility, call the expert marketing team at HiRUM now on 07 5574 4990 or email sales@hirum.com.au

Increase your search engine visibility

Attract more people to your website

Drive engagement with your property

…all with the HiRUM Marketing Reach program

 

Carly is the Social Media Coordinator at HiRUM Software Solutions.
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