The HiRUM Marketing Reach program helps with the ongoing challenges of increasing visibility in digital marketing for your property in Google search results, enabling you to extend your marketing reach and attract additional traffic to your website. This initiative also helps drive engagement with your target audience, ultimately generating more direct bookings.
Property Managers often mention they don’t have the time nor the expertise to adequately promote their property. In fact, increasing visibility in digital marketing for hotels and accommodation can seem like a minefield to many.
HiRUM’s Marketing Reach program ensures you are able to get in-front of potential travellers when they are most likely to book. Increasing visibility in digital marketing helps you convert ‘lookers’ to ‘bookers’. Here’s what’s included:
A Google My Business listing is important to ensure your property displays correctly and frequently in Google Search results and Google Maps and across all devices. If you are a HiSITE client you can also link directly from Google Hotel Ads to your HiSITE booking form, allowing guests to book directly and easily.
According to market research, 84% of travellers will not book accommodation at a property until they have read reviews from past guests, so it is critical to manage and respond to these in an appropriate and timely manner. At HiRUM we monitor these reviews for you and respond appropriately, ensuring your public reputation is optimised and your digital marketing visibility remains high.
To generate engagement with your target audience and increase visitors to your website, it is important to post your latest deals and information about upcoming local events on your social media profiles.
At HiRUM we are able to do this for you, so you can focus on other business-critical activities, with two posts per month on your Facebook page.
Our quarterly reports provide you with the latest analytics on your HiRUM Marketing program activities to help you understand how you are performing, and identify any relevant trends regarding your hotel traffic.
If you need help with increasing digital marketing visibility, call the expert marketing team at HiRUM now on 07 5574 4990 or email firstname.lastname@example.org
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