The influence and impact of mobile devices on online booking is continually growing. eMarketers forecast that 47% of all online travel research will be via a mobile device. PhoCusWright US Online Travel Review 13th Edition expects mobile travel bookings in the US to reach a whopping $39.5 billion in 2015.
Not only is usage of mobiles continually on the rise, but mobile devices themselves are changing. The use of tablets seems to have plateaued with the advent of larger screened mobiles. Smartphones are taking over from tablets as the main mobile experience. Users of iPhone 6 and 6plus are spending more time browsing on their phones even when they own an iPad.
The increasing trend toward these devices is a major consideration when designing apps responsive websites and hotel websites. The additional screen size gives extra flexibility in design and also requires some extra consideration during development because of thumb reach etc.
It outlays six important considerations when developing for these new platforms.
So, in a nutshell, there is no sign of the influence of mobile devices declining in the online travel research and booking fields. As an accommodation provider you need to ensure your website and booking engine is fully responsive, to ensure that potential guests receive the best online booking experience possible regardless of the device they are using. In this competitive industry, maximising every potential booking is paramount to the success of your business. These are the basics. On top of this the most savvy operators will then take into account the best ways to take advantage of the new trends toward mobile usage and larger mobile design.
By Sally Baumber
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