HiRUM Software Solutions

May 8 Event – Industry Debate: OTA Bookings v Direct Bookings

Posted by HiRUM Software Solutions - 12/04/2019

Which will make your business more profitable?

Many accommodation providers believe they should focus purely on driving direct bookings because they don’t attract any ‘agent’ commissions. However, do they really always generate the highest return on investment?

Hmm…perhaps not. There are more nuances to consider than just the level of commission a booking attracts.

Join us on the 8th of May, for an insightful industry debate that will challenge your assumptions about direct bookings and OTA bookings. Expert perspectives from Booking.com, Hicaliber and HiRUM will help you to establish the most profitable strategy for your business, so don’t miss out! Secure your tickets today!



When: Wednesday, 8th May 2019

6:00pm: Light refreshments on arrival
6:30pm: Presentations begin
8:00pm: Q&A session
8:30pm: End

Where: Maroochy Surf Club, 34/36 Alexandra Parade, Maroochydore

Cost: $25pp (or $20pp when you buy 2 or more tickets)


Tickets are limited, so don’t delay securing your spot!

In the OTA corner:

Booking.com is one of the largest online travel agents in the world. With over 1.5 million room nights being booked daily through the platform, it’s a potential gold mine for accommodation operators. Hear directly from the source, how to optimise your listing and stand-out amongst the competition.

In the direct bookings corner:

HICALIBER has decades of industry experience helping accommodation businesses “turn prospects into profits”. They create lasting impressions on guests to keep them coming back for more. Managing Director, Darren Fryer, will reveal the secrets to capturing and retaining the attention of your guests online.

To moderate the debate:

Industry expert, Sylvia Johnston, will bring a unique and thought-provoking perspective to the most contentious topic in our industry – pricing parity. OTA’s have forever demanded pricing parity and accommodation operators have despised them for it. But now that regulators are stepping in and OTA’s are stepping down, what should you do?

For further information on the event, please contact HiRUM at marketing@hirum.com.au.


All proceeds from this event will go to Orange Sky; a local charity who’s main focus is to create a safe, positive and supportive environment for the 116,000+ Australians who are experiencing homelessness.


Proudly sponsored by:





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Other articles of interest:

Booking.com Connectivity Exchange Event



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