Today, many property managers ignore or perceive responding to guest TripAdvisor reviews as a low priority. In other words, property managers do not realise the importance or how crucial responding to TripAdvisor reviews really is.
By responding to TripAdvisor customer reviews, it provides the customer a voice which makes them feel heard, giving properties an opportunity to improve customer satisfaction levels and increase customer loyalty. Also, by seeing management responses, it can improve guests’ perception of a hotel which can ultimately help guests with the decision making process and book with hotels who value customer reviews.
Studies show, only 32% of hotels respond to reviews, which means a staggering 68% of hotels simply ignore responding to customer reviews. The 32% of hotels that do respond to their online reviews whether it’s positive or negative, usually are the ones that perform higher, than the 68% that do not respond at all.
Studies also indicate, hotels who respond to reviews are more likely to increase their revenue as well as be more visible on review sites such as TripAdvisor as oppose to hotels who don’t engage in responding to reviews.
Remember, if you are not interacting with online guests’ reviews, you are at a risk of damaging your online reputation. Make sure responding to reviews is a top priority otherwise your competition who do respond will be the ones benefiting.
Overall, working to generate a healthy online hotel review profile can increase your profit, improve your local search rankings and help you to foster guest relationships after they check-out. The trick then lies in knowing how to generate the volume and quality of online business reviews that are needed.
If you’re looking for even more reasons to make sure you respond to your guest reviews, check out our blog: 3 Lucrative Benefits Of Gathering Online Hotel Reviews or maybe you need some extra support in How To Respond To Your Reviews.
The team at HiRUM can help! If you’re struggling with managing your marketing it’s worth checking out our HiRUM Marketing Reach Program.
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